Advertising Revenue Boosters

Course Overview

Advertising Revenue Boosters
Seminar Snapshot
Time Estimate:
One hour

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

In the debate about the future of news and the business prospects of news organizations, there has been surprisingly little discussion of how advertising is evolving. In this one-hour session, Lem Lloyd, vice president of channel sales at Yahoo, explains the world of behavioral advertising.

This presentation was part of a daylong event that brought together leaders of half a dozen news organizations as well as advertising and industry experts to discuss a post-recession advertising strategy.

This replay is one of five from a Poynter Conference, "A Post-Recession Advertising Strategy: Where Will the Money Go?" held Nov. 19, 2009. See the training package.

The other replays in the series are:

  • "Changing Consumer Attitudes: Optimism, Aspiration, and Accommodation" with Betsy Frank, chief research and insights officer, Time Inc. Media Group

  • "What Advertisers Are Looking For" with Jim Gillespie, executive director of the St. Petersburg Automobile Dealers Association, and Michael Oransky, president at Michael Oransky & Company/Media

  • "Where the New Revenue Is and How to Get It" with Ken Doctor, news business analyst and consultant, Outsell

  • *** "The Chaos Scenario"** with Bob Garfield, "On the Media" host, advertising columnist and author

If you registered during the live event, you are already enrolled in all the replays in the series and don't need to pay again.

What Will I Learn:
  • Why online advertising has such growth potential: consumers spend 28 percent of their media time online but just 13 percent of ad spending is devoted to online
  • Why print advertising is headed for even deeper declines: consumers spend 12 percent of their media time with print but advertisers are devoting 26 percent of their spending to print
  • How one metro daily used behavioral targeting to attract a $325,000 national ad campaign by McDonald's aimed at local consumers
Who should take this course:

This course is for those who recognize -- and those who fail to recognize -- the advertising potential of the Internet.


Lem Lloyd

Lem Lloyd, vice president of Channel Sales for North America, is responsible for managing Yahoo’s sales relationships with some of the nation’s largest publishing partners.

Training Partner:

Carnegie Corporation

The Carnegie Corporation of New York was formed in 1911 by Andrew Carnegie to promote "the advancement and diffusion of knowledge and understanding."