• Poynter-ACES Certificate in Editing (McClatchy)

    Certificate Program
    Price: $350.00

    A certificate in "Editing" from Poynter and the American Copy Editors Society shows that you have a solid foundation in the principles of editing.

    Assessments for this certificate

    • The Art and Science of Editing: Course Assessment

      This assessment measures your understanding of the course, "The Art and Science of Editing."

    • Clarity is Key: Course Assessment

      Measures your understanding of the content in the course "Clarity is Key" at Poynter's NewsU

    • Fundamentals of Editing: Course Assessment

      This assessment measures your understanding of the Poynter self-directed course, "Fundamentals of Editing."

    • Getting It Right: Accuracy and Verification in the Digital Age: Course Assessment
    • Writing Online Headlines: Course Assessment
  • Poynter-Cronkite Certificate Program for Adjunct Instructors

    Certificate Program
    Price: $299.00

    A practical, economical way to help adjuncts transition from newsroom to classroom.

    Assessments for this certificate

    • Managing Your Class and Engaging Students: Course Assessment
    • Building a Syllabus and Course Schedule: Course Assessment
    • Teaching Tools and Teaching Methods: Course Assessment
    • Grading, Evaluation and Testing: Course Assessment
    • Preparing for and Measuring Your Teaching: Course Assessment
  • Poynter-Gannett Audience Analyst Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Audience Analyst Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Using Analytics to Drive Website Success: Course Assessment
    • Understanding Audiences and Their Behavior: Course Assessment

      Measures your understanding of the content in the course "Understanding Audiences and Their Behavior" at Poynter's NewsU.

    • Audience Growth and Digital Content Strategies: Course Assessment
    • Social Media and Analytics: Strategies and Metrics You’ll Actually Use: Course Assessment
    • Analytics 101: Understanding Digital Metrics Course Assessment
  • Poynter-Gannett Columnist Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Columnist Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Clarity is Key: Course Assessment

      Measures your understanding of the content in the course "Clarity is Key" at Poynter's NewsU

    • Using Voice, Authority and ‘I’ in Storytelling: Course Assessment
    • Write with Voice and Tone: Course Assessment
    • Connecting as a Columnist: Your Voices, Your Choices Course Assessment
    • Building Your Brand: Course Assessment
    • Writer’s Workbench: 50 Tools You Can Use: Course Assessment (NEW!)
    • Writing Headlines for Digital and Mobile Media Course Assessment
  • Poynter-Gannett Community Content Editor/Specialist Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Community Content Editor/Specialist Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Fundamentals of Editing: Course Assessment

      This assessment measures your understanding of the Poynter self-directed course, "Fundamentals of Editing."

    • Best Practices for Working with Citizen Journalists: Course Assesment
    • Getting It Right: Accuracy and Verification in the Digital Age: Course Assessment
    • Strategies for Managing Local Contributors: Course Assessment
    • Cleaning Your Copy: Grammar, Style and More: Course Assessment (NEW)
    • Ethics of Journalism: Course Assessment

      This assessment measures your understanding of the Poynter NewsU course, "Ethics of Journalism." You will have three opportunities to pass this assessment with a score of 80%.

  • Poynter-Gannett Consumer Experience Director Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Consumer Experience Director Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Understanding Audiences and Their Behavior: Course Assessment

      Measures your understanding of the content in the course "Understanding Audiences and Their Behavior" at Poynter's NewsU.

    • Innovation at Work: Helping New Ideas Succeed: Course Assessment

      Measures your understanding of the content in the course "Innovation at Work: Helping New Ideas Succeed" at Poynter's NewsU.

    • Using Analytics to Drive Website Success: Course Assessment
    • Business Models and Strategies: Course Assessment
    • Audience Growth and Digital Content Strategies: Course Assessment
    • Using Design Thinking to Build New News Products: Course Assessment
  • Poynter-Gannett Content Coach Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Content Coach Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Managing Creative People: Course Assessment
    • Brainstorming Great Ideas: Course Assessment
    • How to Make Feedback a Powerful Tool: Course Assessment
    • Audience Growth and Digital Content Strategies: Course Assessment
    • Using Analytics to Make Better Decisions: Course Assessment
    • The Language of Coaching: Course Assessment
  • Poynter-Gannett Content Strategist Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Content Strategist Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Changing Workflow to Create a Mobile-First Newsroom: Course Assessment
    • Understanding Audiences and Their Behavior: Course Assessment

      Measures your understanding of the content in the course "Understanding Audiences and Their Behavior" at Poynter's NewsU.

    • Audience Growth and Digital Content Strategies: Course Assessment
    • The 5 C’s of Strategy: Choice, Clarity , Culture, Collaboration and Communication Course Assessment
    • Using Analytics to Make Better Decisions: Course Assessment
    • Using Analytics to Drive Website Success: Course Assessment
    • Managing the Big Project: Course Assessment
  • Poynter-Gannett Designer Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Designer Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Using Design Thinking to Build New News Products: Course Assessment
    • Grappling with Graphic Images: Course Assessment
    • Color in News Design: Course Assessment
    • Five Steps to Stronger Data Visualization: Course Assessment
    • Beyond the Inverted Pyramid: Course Assesment (NEW)
    • Cleaning Your Copy: Grammar, Style and More: Course Assessment (NEW)
  • Poynter-Gannett Engagement Editor Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Engagement Editor Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Solutions Journalism: Covering What Works, Without the Fluff: Course Assessment
    • Business Models and Strategies: Course Assessment
    • LinkedIn for Journalists and Educators: Course Assessment
    • Social Media and Analytics: Strategies and Metrics You’ll Actually Use: Course Assessment
    • How News Organizations Can Make the Most of Snapchat: Course Assessment
    • Say No To Clickbait: How To Make (Good) Shareable Content: Course Assessment
    • You Are what You Tweet: Course Assessment
  • Poynter-Gannett Executive Editor Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Executive Editor Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Media and Innovation: How to Play in the Sandbox
    • Solutions Journalism: Covering What Works, Without the Fluff: Course Assessment
    • How to Tell Great Investigative Stories with Dwindling Resources: Course Assessment
    • Audience Growth and Digital Content Strategies: Course Assessment
    • Business Models and Strategies: Course Assessment
    • Strategies for Paywalls and Digital Revenue: Course Assessment
  • Poynter-Gannett News Assistant/Specialist Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett News Assistant/Specialist Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Clarity is Key: Course Assessment

      Measures your understanding of the content in the course "Clarity is Key" at Poynter's NewsU

    • Curating Content: How to Aggregate Coverage: Course Assessment
    • Getting It Right: Accuracy and Verification in the Digital Age: Course Assessment
    • Writing Headlines for Digital and Mobile Media Course Assessment
    • Cleaning Your Copy: Grammar, Style and More: Course Assessment (NEW)
    • Writing Effective Photo Captions: Course Assessment
    • Google Research Tools: Course Assessment
  • Poynter-Gannett News Director Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett News Director Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Innovation at Work: Helping New Ideas Succeed: Course Assessment

      Measures your understanding of the content in the course "Innovation at Work: Helping New Ideas Succeed" at Poynter's NewsU.

    • Managing Change: Creating Strategies, Setting Priorities: Course Assessment

      Measures your understanding of the content in the course "Managing Change: Creating Strategies, Setting Priorities" at Poynter's NewsU.

    • Solutions Journalism: Covering What Works, Without the Fluff: Course Assessment
    • Media and Innovation: How to Play in the Sandbox
    • Audience Growth and Digital Content Strategies: Course Assessment
    • Business Models and Strategies: Course Assessment
    • The 5 C’s of Strategy: Choice, Clarity , Culture, Collaboration and Communication Course Assessment
  • Poynter-Gannett Photographer/Videographer Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Photographer/Videographer Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Making Words, Pictures and Sound Work Together: Course Assessment
    • Building Your Brand: Course Assessment
    • Grappling with Graphic Images: Course Assessment
    • Writing Effective Photo Captions: Course Assessment
    • Using Analytics to Make Better Decisions: Course Assessment
    • The Camera With You: How, and When, to Shoot with a Smartphone: Course Assessment
    • How and When to Shoot Video with a Smartphone: Course Assessment
  • Poynter-Gannett Planning Editor Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Planning Editor Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Solutions Journalism: Covering What Works, Without the Fluff: Course Assessment
    • Brainstorming Great Ideas: Course Assessment
    • Changing Workflow to Create a Mobile-First Newsroom: Course Assessment
    • Audience Growth and Digital Content Strategies: Course Assessment
    • Social Media and Analytics: Strategies and Metrics You’ll Actually Use: Course Assessment
    • Managing the Big Project: Course Assessment
  • Poynter-Gannett Producer Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Producer Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Fundamentals of Editing: Course Assessment

      This assessment measures your understanding of the Poynter self-directed course, "Fundamentals of Editing."

    • Getting It Right: Accuracy and Verification in the Digital Age: Course Assessment
    • Copyright Law and Fair Use for Journalists: Course Assessment
    • Social Media and Analytics: Strategies and Metrics You’ll Actually Use: Course Assessment
    • Writing Effective Photo Captions: Course Assessment
    • Using Analytics to Make Better Decisions: Course Assessment
    • Writing Headlines for Digital and Mobile Media Course Assessment
    • Curating Content: How to Aggregate Coverage: Course Assessment
  • Poynter-Gannett Reporter Certificate

    Certificate Program
    Price: $399.00

    This Poynter-Gannett Reporter Certificate Program is for Gannett employees.

    Assessments for this certificate

    • Solutions Journalism: Covering What Works, Without the Fluff: Course Assessment
    • The Storyteller as Investigator: How to Turn a Tip into an Investigation Course Assessment
    • Getting It Right: Accuracy and Verification in the Digital Age: Course Assessment
    • Using Analytics to Make Better Decisions: Course Assessment
    • The Camera With You: How, and When, to Shoot with a Smartphone: Course Assessment
    • Building Your Brand: Course Assessment
    • Cleaning Your Copy: Grammar, Style and More: Course Assessment (NEW)
  • Poynter-GateHouse Digital Newsgathering Certificate

    Certificate Program
    Price: $299.00

    This certificate is for GateHouse Media staffers.

    Assessments for this certificate

    • Tools for Mobile Journalism 2015: Course Assessment
    • Writing Headlines for Digital and Mobile Media Course Assessment
    • The Life Cycle of an Investigative Story: Master Class with David Barstow Course Assessment
  • Poynter-GateHouse Leadership Certificate for Newsroom Managers

    Certificate Program
    Price: $299.00

    This Certificate is for GateHouse Media staffers.

    Assessments for this certificate

    • Challenging Conversations: A Step-by-Step Guide for Great Bosses Course Assessment
    • Leadership Advice for Our Age of Disruption, Misperception and Outlandish Expectations: Course Assessment
    • Coaching Writers: 7 Questions Every Editor Should Ask: Course Assessment
  • Poynter-GateHouse Social Media Strategy Certificate

    Certificate Program
    Price: $299.00

    This Certificate is for GateHouse Media staffers.

    Assessments for this certificate

    • How News Organizations Can Make the Most of Snapchat: Course Assessment
    • Say No To Clickbait: How To Make (Good) Shareable Content: Course Assessment
    • Using Facebook as a Reporting Tool: Course Assessment
  • Poynter-World Education Primer Content Marketing Certificate

    Certificate Program
    Price: $500.00

    This Certificate Program is free to employees of World Education Services and includes courses in content marketing.

    Assessments for this certificate

    • Solutions Journalism: Covering What Works, Without the Fluff: Course Assessment
    • Writing Online Headlines: Course Assessment
    • How to Edit Marketing Materials with Savvy and Sense: Course Assessment
    • How to Create Native Ads without Feeling Icky: Course Assessment
    • How to Power Your Reporting With Social Media: Course Assessment
  • Starting Hard Conversations: First Steps to More Meaningful Community Dialogue (College Media)

    Webinar
    Price: $300.00

    Learn how to use trusted facilitation techniques to improve journalistic practices with this webinar that is part of the College Media Project.

  • The Deep Dive: Investigative Journalism That Matters (July 2018)

    Online Group Seminar
    Price: $399.00

    Learn the investigative techniques and tools that right wrongs and improve democracy.

  • The Fulbright Photography Certificate

    Certificate Program
    Price: $399.00

    This certificate is for members of the Fulbright Program who want to improve their photography skills.

    Assessments for this certificate

    • Language of the Image: Course Assessment
    • Photojournalism for Non-Photojournalists: Course Assessment
    • The Camera With You: How, and When, to Shoot with a Smartphone: Course Assessment
    • Writing Effective Photo Captions: Course Assessment
    • Grappling with Graphic Images: Course Assessment
  • The Fulbright Presentations and Public Speaking Certificate

    Certificate Program
    Price: $399.00

    This certificate is for members of the Fulbright Program who want to improve their presentation and public speaking skills.

    Assessments for this certificate

    • How to Use Detail in Your Writing: Course Assessment
    • Write with Voice and Tone: Course Assessment
    • Telling Complex Stories Through Compelling Characters: Course Assessment
    • Using Voice, Authority and ‘I’ in Storytelling: Course Assessment
  • The Fulbright Press and Public Relations Certificate

    Certificate Program
    Price: $399.00

    This certificate is for members of the Fulbright Program who want to improve their storytelling skills.

    Assessments for this certificate

    • Beyond the Inverted Pyramid: Course Assessment
    • News Releases and Story Pitches: The Basics Course Assessment
    • 9 Ways You Drive Readers Away (And 9 Tips to Keep Them Reading): Course Assessment
    • Community Engagement and Your News Organization: Course Assessment
    • Help! for Writers: Course Assessment
  • The Fulbright Social Media and Blogging Certificate

    Certificate Program
    Price: $399.00

    This certificate is for members of the Fulbright Program who want to improve their social media and blogging skills.

    Assessments for this certificate

    • Writing Online Headlines: Course Assessment
    • Developing a Successful Journalistic Blog: Course Assessment
    • Social Media: Strategies and Tools for News: Course Assessment
    • Getting It Right: Accuracy and Verification in the Digital Age: Course Assessment
    • You Are what You Tweet: Course Assessment
  • The Fulbright Videography Certificate

    Certificate Program
    Price: $399.00

    This certificate is for members of the Fulbright Program who want to improve their video storytelling skills.

    Assessments for this certificate

    • Video Storytelling for the Web: Course Assessment
    • Natural Sound Packages: Course Assessment
    • Tell Your Story in One-Minute-Forty: Creating Powerful Video Course Assessment
    • How and When to Shoot Video with a Smartphone: Course Assessment
    • Making Words, Pictures and Sound Work Together: Course Assessment
  • The Power of Critical Thinking to Fight Fake News (Private)

    Webinar
    Price: $300.00

    This webinar will equip broadcasters to inoculate themselves against the "fake news" label.

  • The Poynter Master Class Series

    Training Package
    Price: $299.00

    Taking your craft to the next level requires not only skills and focus but also courage and inspiration. The Poynter Institute Master Class is a unique opportunity to learn from prominent journalists in an intimate, exclusive event.

  • The Univision TV Reporting Academy (August, 2016)

    Online Group Seminar
    Price: $500.00

    Look beyond the “what happened” to ask and answer deeper more meaningful questions that other reporters miss.

  • TV Assignment Editor Workshop (Spring 2017)

    Online Group Seminar
    Price: $349.00

    Expand your expertise as an assignment editor with new writing, storytelling, coaching and ethical decision-making skills.

  • TV Assignment Editor Workshop (Spring 2018)

    Online Group Seminar
    Price: $349.00

    Expand your expertise as an assignment editor with new writing, storytelling, coaching and ethical decision-making skills.

  • TV Power Reporting Academy (August 2016)

    Online Group Seminar
    Price: $500.00

    Look beyond the “what happened” to ask and answer deeper more meaningful questions that other reporters miss.

  • TV Power Reporting Academy (August 2017)

    Online Group Seminar
    Price: $499.00

    Look beyond the “what happened” to ask and answer deeper more meaningful questions that other reporters miss.

  • TV Power Reporting Academy (Sept 2018)

    Online Group Seminar
    Price: $449.00

    Look beyond the “what happened” to ask and answer deeper more meaningful questions that other reporters miss.

  • TV Power Reporting Academy (Sept 2019)

    Online Group Seminar
    Price: $449.00

    Look beyond the “what happened” to ask and answer deeper more meaningful questions that other reporters miss.

  • Using Analytics to Drive Your Mission (March 2016)

    Online Group Seminar
    Price: $429.00

    Explore analytics that matter, and use those numbers to drive audience and revenue strategies.

  • Using Analytics to Drive Your Mission (October 2016)

    Online Group Seminar
    Price: $429.00

    Explore analytics that matter, and use those numbers to drive audience and revenue strategies.

  • Video Essentials: Shooting, Sharing and Storytelling (May 2018)

    Online Group Seminar
    Price: $350.00

    Want to start telling video stories? This course is your guide to shooting, producing and sharing video stories.