Build and Monetize Reader Relationships with Parse.ly: A Digital Tools Tutorial
WebinarPrice: This $29.95 Webinar is free thanks to the support of the American Press Institute and Knight Foundation.Learn what data can tell you about your readers, and how you can use that to create products that they’re willing to pay for
Business Models and Strategies (Gannett 2015)
Self-Directed CoursePrice: This course is free for American Press Institute E-learning users.How digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Cultivating Local News Communities with Facebook Groups
WebinarPrice: This $29.95 webinar is free thanks to the generous support of the Google News Lab, American Press Institute and Knight Foundation.Learn best practices in building, engaging and deepening your relationship with audiences using Facebook Groups.
Designing the Web for Democracy
WebinarPrice: This $29.95 Webinar is free thanks to the support of the New America Foundation.Learn about testing techniques for engaging online audiences and the results of four projects on how this can be done.
Growing a Nonprofit News Site: Strategies for Revenue and Engagement
WebinarPrice: This $29.95 course is being offered free, thanks to the generous support of the Knight Foundation.How can nonprofit and local news organizations work toward more sustainable business models? Join us to learn more.
How to Build and Engage Your Audience: Taking a New Approach with Analytics
WebinarPrice: This $29.95 webinar is free thanks to the generous support of Parse.ly.Rethink your approach to analytics. Learn how easy-to-use, actionable metrics can empower your team and engage your audience.
How to Organize Your Sales Team for Success
Seminar SnapshotPrice: This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
How to sell online advertising
Self-Directed CoursePrice: This course is free for American Press Institute E-learning users.Learn to evaluate how your company structure impacts digital sales, how to train your staff and how to develop product lines that sell.
How to succeed with selling new types of ads and business services
Seminar SnapshotPrice: This seminar snapshot video is free for American Press Institute E-Learning users.Learn to focus on emerging products that drive results for the client.
Measuring Online Impact with Chartbeat: A Digital Tools Tutorial
WebinarPrice: This $29.95 Webinar is free thanks to the support of the American Press Institute and Knight Foundation.Understand how to use the data you have to build and track your audience -- and transform your newsroom.
Monetizing Mobile Products: Ads, Apps and More
WebinarPrice: $24.95Your audience is rapidly moving to mobile. Explore revenue strategies in this changing ecosystem, including paywalls, video, banner ads and apps.
NewsU at 10: Top Lessons from a Decade of E-Learning
WebinarPrice: This Webinar is free in celebration of NewsU's 10th anniversaryJoin our birthday celebration as we share the most valuable lessons from 10 years of News University teaching.
Strategies for paywalls and digital revenue
Self-Directed CoursePrice: This course is free for American Press Institute E-learning users.Learn how effective audience segmentation, paywalls and metrics help generate new digital revenues.
Strategies for paywalls and digital revenue (Gannett 2015)
Self-Directed CoursePrice: This course is free for American Press Institute E-learning users.Learn how effective audience segmentation, paywalls and metrics help generate new digital revenues.
The Chaos Scenario in Media and Marketing
Seminar SnapshotPrice:This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
Using Analytics and Web Metrics to Grow Your Audience
Seminar SnapshotPrice: This $24.95 course is free thanks to the generous support of the American Press Institute.This Seminar Snapshot from API's Transformation Tour shows you how to use analytic tools to understand digital audiences and how that information can shape your content strategies.
What Advertisers Are Looking For
Seminar SnapshotPrice:This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."