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  • All Courses
  • API-Poynter Digital Storytelling Summit

    Seminar Snapshot

    Students will learn key skill sets to navigate the digital media environment, expand networking opportunities and share ideas

    Learn More
  • Best Practices for Reporting on Mass Shootings

    Webinar

    Hope it never happens, but be prepared. Learn to cover mass shootings in a way that is least harmful to your community.

    Learn More
  • Break Through the Noise: SEO and Online Content Sharing for PR and Marketing

    Webinar

    Learn to increase content visibility through an integrated marketing plan that catches readers’ eyes without compromising style and ethics.

    Learn More
  • Build and Monetize Reader Relationships with Parse.ly: A Digital Tools Tutorial

    Webinar

    Learn what data can tell you about your readers, and how you can use that to create products that they’re willing to pay for

    Learn More
  • Business Models and Strategies (Gannett 2015)

    Self-Directed Course

    How digital-only sales and services can boost revenue and help you stay competitive in the digital world.

    Learn More
  • Communicating with the Media on Mental Health Issues and Suicide: For U.S. Department of Veterans Affairs Public Affairs Officers

    Self-Directed Course

    This course will help VA PAO personnel develop strategies to collaborate effectively with journalists on coverage of Veterans with mental health issues.

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  • Content and Context: How to Create Native Advertising Content Without Feeling Icky

    Webinar

    Your guide to creating quality branded content that resonates with readers and generates new revenue.

    Learn More
  • Covering Communities in a Time of Change: Reporting With Patchwork Nation

    Webinar

    Go beyond the red/blue metaphors and get new tools for understanding your audience and the nation.

    Learn More
  • Covering Mass Shootings

    Webinar

    Hope it never happens, but be prepared. Learn to cover mass shootings in a way that is least harmful to your community, in this free webinar.

    Learn More
  • Cultivate Innovation: Make Room for Play at Work

    Webinar

    Work and play belong together, especially when building a new team or new products.

    Learn More
  • Cultivating Local News Communities with Facebook Groups

    Webinar

    Learn best practices in building, engaging and deepening your relationship with audiences using Facebook Groups.

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  • Deadly Force: Using Data to Report Accurately on Community Policing

    Self-Directed Course

    Using police-community relations as a starting point, learn how to use data and solid reporting to turn a hunch or an odd detail into a groundbreaking story.

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  • E-Commerce Strategies: Deals Malls and Targeted Segments

    Seminar Snapshot

    In this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.

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  • E-Commerce Strategies: Digital Agency, Local Search, Local Interactives

    Seminar Snapshot

    Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

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  • E-Commerce Strategies: Transforming Classified Car Ads

    Seminar Snapshot

    In this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.

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  • Finding and Nurturing the Secret Stories Others Miss

    Webinar

    Learn to look at the landscape of your writing territory with a new vision, in a webinar to help you find and develop the great stories others miss.

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  • Getting Beyond Stereotypes: Better Disability Journalism

    Webinar

    The disability community has its own stories. Discover what your audience has been missing.

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  • Getting Off the Beaten Path: Opportunities for Journalists in Marketing

    Webinar

    Let’s talk about what it’s like for journalists in marketing – and if it’s for you.

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  • How to Build and Engage Your Audience: Taking a New Approach with Analytics

    Webinar

    Rethink your approach to analytics. Learn how easy-to-use, actionable metrics can empower your team and engage your audience.

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  • How to Experiment with Specialized Mobile News Apps

    Webinar

    Learn how to create specialized apps for a certain type of news for a specific target audience with little risk..

    Learn More
  • How to Organize Your Sales Team for Success

    Seminar Snapshot

    Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.

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  • How to sell online advertising

    Self-Directed Course

    Learn to evaluate how your company structure impacts digital sales, how to train your staff and how to develop product lines that sell.

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  • How to Use Housing Data on Your Beat

    Webinar

    In this free Webinar, learn how to unlock stories about crime, culture, politics and much more by learning to use housing metrics available for free online.

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  • How to Write Sharper Social Headlines

    Webinar

    Bring more readers to your stories with headlines that pop on social feeds.

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  • Images on a Deadline

    Webinar

    Research says that visuals increase social media engagement, but where those images come from can make a huge difference to your audience.

    Learn More
  • In Real-Life Engagement with News Events

    Webinar

    Learn the tips and tricks needed to produce great news events that engage audiences and earn income.

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  • Interactive Storytelling with Zeega: A Digital Tools Tutorial

    Webinar

    Learn to easily tell beautiful immersive stories combining personal content with media curated from across the web.

    Learn More
  • Making a Side Hustle Work for Your Journalism Career

    Webinar

    Learn to plan, execute and promote a side project (at work or after hours) that will feed your creativity and further your career.

    Learn More
  • Making Fun and Innovation Happen on a Shoestring

    Webinar

    Workplace fun and innovation aren’t luxuries — they’re things every newsroom should focus on to stay competitive and keep employees happy

    Learn More
  • Measuring Online Impact with Chartbeat: A Digital Tools Tutorial

    Webinar

    Understand how to use the data you have to build and track your audience -- and transform your newsroom.

    Learn More
  • Mobile Metrics: Truth and Myths

    Webinar

    Mobile traffic is almost 50 percent of the digital audience for many media companies. Learn to use mobile analytics for business and editorial growth.

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  • Monetizing Mobile Products: Ads, Apps and More

    Webinar

    Your audience is rapidly moving to mobile. Explore revenue strategies in this changing ecosystem, including paywalls, video, banner ads and apps.

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  • Narrative Storytelling in a Corporate World

    Webinar

    How your company can respond to the higher stakes in corporate communications with compelling narrative storytelling.

    Learn More
  • Navigating Copyright and Fair Use Issues in an Open-Source World

    Webinar

    Learn how to use copyright as a publishing tool, rather than as a reason to not use others’ content.

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  • News Releases and Story Pitches: The Basics

    Webinar

    Everyone want to get news “out there.” Learn what makes an item newsworthy, and how to tell that story to the people you want covering your news.

    Learn More
  • NewsU at 10: Top Lessons from a Decade of E-Learning

    Webinar

    Join our birthday celebration as we share the most valuable lessons from 10 years of News University teaching.

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  • Online Advertising and News Site Credibility

    Webinar

    Does online advertising damage the credibility of your news or your advertisers? Do readers notice? Learn from the findings of a recent APME study.

    Learn More
  • Pulitzer Prize-Winning Writers: Secrets of Their Craft

    Self-Directed Course

    In this course, we’ve compiled a dozen Pulitzer Prize-winning writers and master teachers to share the most reliable secrets of their craft. In a fre

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  • Reporting on Gender

    Webinar

    Understand how to address gender issues in your reporting.

    Learn More
  • Reporting on Mental Health Conditions and Suicide

    Self-Directed Course

    Explore strategies and statistics to help you tell powerful stories with context, accuracy and sensitivity.

    Learn More
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