A Guide to Staying Ahead in Digital Transformation
WebinarFind out where digital transformation efforts stand and what key issues to expect in 2017.
Advertising Revenue Boosters
Seminar SnapshotThis replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."
API-Poynter Digital Storytelling Summit
Seminar SnapshotStudents will learn key skill sets to navigate the digital media environment, expand networking opportunities and share ideas
Audience Growth and Digital Content Strategies (Gannett 2015)
Self-Directed CourseYour guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.
Big Ideas with a Payoff for Your Newsroom
WebinarLearn what products, processes and projects are working in newsrooms these days.
Break Through the Noise: SEO and Online Content Sharing for PR and Marketing
WebinarLearn to increase content visibility through an integrated marketing plan that catches readers’ eyes without compromising style and ethics.
Build and Monetize Reader Relationships with Parse.ly: A Digital Tools Tutorial
WebinarLearn what data can tell you about your readers, and how you can use that to create products that they’re willing to pay for
Business Models and Strategies (Gannett 2015)
Self-Directed CourseHow digital-only sales and services can boost revenue and help you stay competitive in the digital world.
Changing Workflow to Create a Mobile First Newsroom
WebinarPreparing your newsroom to best serve the growing mobile audience.
Communicating with the Media on Mental Health Issues and Suicide: For U.S. Department of Veterans Affairs Public Affairs Officers
Self-Directed CourseThis course will help VA PAO personnel develop strategies to collaborate effectively with journalists on coverage of Veterans with mental health issues.
Content and Context: How to Create Native Advertising Content Without Feeling Icky
WebinarYour guide to creating quality branded content that resonates with readers and generates new revenue.
Creating a Passive Sales Process
WebinarDevelop an effective, do-it-yourself digital ad sales program.
Creating a Proactive Sales Process
WebinarWhat you need to know about hiring the right people and managing the process.
Creating an Audience-Focused, Digital News Organization: Intro to Table Stakes
Online Group SeminarThis course will introduce your news organization to the digital tools and lessons you can use to compete in the digital publishing game. Get five live sessions for the price of three.
Cultivate Innovation: Make Room for Play at Work
WebinarWork and play belong together, especially when building a new team or new products.
Cultivating Local News Communities with Facebook Groups
WebinarLearn best practices in building, engaging and deepening your relationship with audiences using Facebook Groups.
Designing and Selling Effective Multimedia Ad Campaigns
WebinarTools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.
Designing the Web for Democracy
WebinarLearn about testing techniques for engaging online audiences and the results of four projects on how this can be done.
E-Commerce Strategies: Deals Malls and Targeted Segments
Seminar SnapshotIn this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.
E-Commerce Strategies: Digital Agency, Local Search, Local Interactives
Seminar SnapshotLearn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.
E-Commerce Strategies: Transforming Classified Car Ads
Seminar SnapshotIn this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.
Entrepreneurial Journalism: Revenue and Marketing
Self-Directed CourseExplore business strategies and build a money-making plan for your new news site.
Getting Off the Beaten Path: Opportunities for Journalists in Marketing
WebinarLet’s talk about what it’s like for journalists in marketing – and if it’s for you.
Growing a Nonprofit News Site: Strategies for Revenue and Engagement
WebinarHow can nonprofit and local news organizations work toward more sustainable business models? Join us to learn more.
How to Build and Engage Your Audience: Taking a New Approach with Analytics
WebinarRethink your approach to analytics. Learn how easy-to-use, actionable metrics can empower your team and engage your audience.
How to Experiment with Specialized Mobile News Apps
WebinarLearn how to create specialized apps for a certain type of news for a specific target audience with little risk..
How to Organize Your Sales Team for Success
Seminar SnapshotLearn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.
How to sell advertising to small and medium-size businesses
Seminar SnapshotExplore strategies for tele-sales and learn how the long-tail approach can dramatically boost your media company's digital revenue.
How to sell online advertising
Self-Directed CourseLearn to evaluate how your company structure impacts digital sales, how to train your staff and how to develop product lines that sell.
How to succeed with selling new types of ads and business services
Seminar SnapshotLearn to focus on emerging products that drive results for the client.
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How to Write Sharper Social Headlines
WebinarBring more readers to your stories with headlines that pop on social feeds.
How User Experience (UX) Will Save Journalism
WebinarCan two letters -- UX -- save journalism? Maybe, if increasing our focus on ‘user experience’ leads to better products and happier readers.
How Your Audience Can Make You a Better Journalist (McClatchy Spring 2017)
Online Group SeminarLearn to use Chartbeat and Omniture to better serve your audience.
Images on a Deadline
WebinarResearch says that visuals increase social media engagement, but where those images come from can make a huge difference to your audience.
In Real-Life Engagement with News Events
WebinarLearn the tips and tricks needed to produce great news events that engage audiences and earn income.
Innovation 2017: The Cutting Edge in Finding New Digital Audience and Revenue
WebinarFind out how to spur and manage continuous experimentation within your organization and the lessons from successful media organizations.
Intro to Digital Ad Sales
WebinarHow can you make money with your online content? Learn what's working, what's not and what's ahead in turning content into revenue.
Journalism Entrepreneurs: Making Money Building Your Business
Seminar SnapshotFind out how founder of paidContent, Rafat Ali, took his company from a small apartment to selling it to the Guardian in 2010.
Journalism Entrepreneurs: Making Money from Advertising
Seminar SnapshotLearn the types of advertising, pros and cons of each and tips for making and keeping the sale.
Journalism Entrepreneurs: Making Money from Premium Content
Seminar SnapshotLearn how premium content and syndication allow journalism entrepreneurs to repurpose their work for significantly more revenue.