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  • A Guide to Staying Ahead in Digital Transformation

    Webinar

    Find out where digital transformation efforts stand and what key issues to expect in 2017.

    Learn More
  • Advertising Revenue Boosters

    Seminar Snapshot

    This replay is one of five in the Poynter Conference Broadcast series, "A Post-Recession Advertising Strategy: Where Will the Money Go."

    Learn More
  • API-Poynter Digital Storytelling Summit

    Seminar Snapshot

    Students will learn key skill sets to navigate the digital media environment, expand networking opportunities and share ideas

    Learn More
  • Audience Growth and Digital Content Strategies (Gannett 2015)

    Self-Directed Course

    Your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience.

    Learn More
  • Big Ideas with a Payoff for Your Newsroom

    Webinar

    Learn what products, processes and projects are working in newsrooms these days.

    Learn More
  • Break Through the Noise: SEO and Online Content Sharing for PR and Marketing

    Webinar

    Learn to increase content visibility through an integrated marketing plan that catches readers’ eyes without compromising style and ethics.

    Learn More
  • Build and Monetize Reader Relationships with Parse.ly: A Digital Tools Tutorial

    Webinar

    Learn what data can tell you about your readers, and how you can use that to create products that they’re willing to pay for

    Learn More
  • Business Models and Strategies (Gannett 2015)

    Self-Directed Course

    How digital-only sales and services can boost revenue and help you stay competitive in the digital world.

    Learn More
  • Changing Workflow to Create a Mobile First Newsroom

    Webinar

    Preparing your newsroom to best serve the growing mobile audience.

    Learn More
  • Communicating with the Media on Mental Health Issues and Suicide: For U.S. Department of Veterans Affairs Public Affairs Officers

    Self-Directed Course

    This course will help VA PAO personnel develop strategies to collaborate effectively with journalists on coverage of Veterans with mental health issues.

    Learn More
  • Content and Context: How to Create Native Advertising Content Without Feeling Icky

    Webinar

    Your guide to creating quality branded content that resonates with readers and generates new revenue.

    Learn More
  • Creating a Passive Sales Process

    Webinar

    Develop an effective, do-it-yourself digital ad sales program.

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  • Creating a Proactive Sales Process

    Webinar

    What you need to know about hiring the right people and managing the process.

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  • Creating an Audience-Focused, Digital News Organization: Intro to Table Stakes

    Online Group Seminar

    This course will introduce your news organization to the digital tools and lessons you can use to compete in the digital publishing game. Get five live sessions for the price of three.

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  • Cultivate Innovation: Make Room for Play at Work

    Webinar

    Work and play belong together, especially when building a new team or new products.

    Learn More
  • Cultivating Local News Communities with Facebook Groups

    Webinar

    Learn best practices in building, engaging and deepening your relationship with audiences using Facebook Groups.

    Learn More
  • Designing and Selling Effective Multimedia Ad Campaigns

    Webinar

    Tools and techniques to develop and effectively sell agency-quality multimedia advertising campaigns.

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  • Designing the Web for Democracy

    Webinar

    Learn about testing techniques for engaging online audiences and the results of four projects on how this can be done.

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  • E-Commerce Strategies: Deals Malls and Targeted Segments

    Seminar Snapshot

    In this Seminar Snapshot you will lean how to increase revenues by moving from daily deals to a deals mall and targeted segmentation.

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  • E-Commerce Strategies: Digital Agency, Local Search, Local Interactives

    Seminar Snapshot

    Learn how increasing the scope of your digital advertising and marketing services from a simple business directory to full-service local search and interactives impacts digital-only revenue.

    Learn More
  • E-Commerce Strategies: Transforming Classified Car Ads

    Seminar Snapshot

    In this Seminar Snapshot, learn the value of user-focused marketplace advertising and e-commerce models for generating online ad revenue.

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  • Entrepreneurial Journalism: Revenue and Marketing

    Self-Directed Course

    Explore business strategies and build a money-making plan for your new news site.

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  • Getting Off the Beaten Path: Opportunities for Journalists in Marketing

    Webinar

    Let’s talk about what it’s like for journalists in marketing – and if it’s for you.

    Learn More
  • Growing a Nonprofit News Site: Strategies for Revenue and Engagement

    Webinar

    How can nonprofit and local news organizations work toward more sustainable business models? Join us to learn more.

    Learn More
  • How to Build and Engage Your Audience: Taking a New Approach with Analytics

    Webinar

    Rethink your approach to analytics. Learn how easy-to-use, actionable metrics can empower your team and engage your audience.

    Learn More
  • How to Experiment with Specialized Mobile News Apps

    Webinar

    Learn how to create specialized apps for a certain type of news for a specific target audience with little risk..

    Learn More
  • How to Organize Your Sales Team for Success

    Seminar Snapshot

    Learn to take advantage of strengths of the sales team by structuring them in a way to maximize and grow digital sales.

    Learn More
  • How to sell advertising to small and medium-size businesses

    Seminar Snapshot

    Explore strategies for tele-sales and learn how the long-tail approach can dramatically boost your media company's digital revenue.

    Learn More
  • How to sell online advertising

    Self-Directed Course

    Learn to evaluate how your company structure impacts digital sales, how to train your staff and how to develop product lines that sell.

    Learn More
  • How to succeed with selling new types of ads and business services

    Seminar Snapshot

    Learn to focus on emerging products that drive results for the client.

    Learn More
  • How to Write Sharper Social Headlines

    Webinar

    Bring more readers to your stories with headlines that pop on social feeds.

    Learn More
  • How User Experience (UX) Will Save Journalism

    Webinar

    Can two letters -- UX -- save journalism? Maybe, if increasing our focus on ‘user experience’ leads to better products and happier readers.

    Learn More
  • How Your Audience Can Make You a Better Journalist (McClatchy Spring 2017)

    Online Group Seminar

    Learn to use Chartbeat and Omniture to better serve your audience.

    Learn More
  • Images on a Deadline

    Webinar

    Research says that visuals increase social media engagement, but where those images come from can make a huge difference to your audience.

    Learn More
  • In Real-Life Engagement with News Events

    Webinar

    Learn the tips and tricks needed to produce great news events that engage audiences and earn income.

    Learn More
  • Innovation 2017: The Cutting Edge in Finding New Digital Audience and Revenue

    Webinar

    Find out how to spur and manage continuous experimentation within your organization and the lessons from successful media organizations.

    Learn More
  • Intro to Digital Ad Sales

    Webinar

    How can you make money with your online content? Learn what's working, what's not and what's ahead in turning content into revenue.

    Learn More
  • Journalism Entrepreneurs: Making Money Building Your Business

    Seminar Snapshot

    Find out how founder of paidContent, Rafat Ali, took his company from a small apartment to selling it to the Guardian in 2010.

    Learn More
  • Journalism Entrepreneurs: Making Money from Advertising

    Seminar Snapshot

    Learn the types of advertising, pros and cons of each and tips for making and keeping the sale.

    Learn More
  • Journalism Entrepreneurs: Making Money from Premium Content

    Seminar Snapshot

    Learn how premium content and syndication allow journalism entrepreneurs to repurpose their work for significantly more revenue.

    Learn More
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