Inform and Reward: Build Online Communities that Last

This Webinar was originally broadcast on:
August 06, 2015 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Inform and Reward: Build Online Communities that Last
Originally Broadcast On:
August 06, 2015
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Building community around news alone is a tough sell — the average person doesn't regularly witness breaking news or care about every topic that makes headlines.

So how do news organizations foster loyal and engaged audiences?

People tend to move toward experiences that reward and inform them, and the best news-oriented online communities do just that.

This Webinar will dive into a case study of WBEZ’s Curious City, a newsgathering experiment that depends on audience engagement for its very existence.

Jennifer Brandel, who founded Curious City and is co-founder and CEO of Hearken, will share her top lessons from building online communities and creating crowdsourced projects. Along the way, we’ll explore other projects and lessons from newsrooms that are having fun and making delightful content with their audiences.

This Webinar is part of a weeklong series on the topic of fun at work. You can see the full list of events and sign up for all of them at a discount rate here. Follow the conversation at #happynewsroom.

What Will I Learn:
  • How to create journalism that will inform and reward readers
  • Why fun is important for audiences and reporters
  • Tips for how to make room for your audience and for fun in your stories
  • Inspiring ideas from great projects from around the industry
  • How to not only get ideas from your audience but also involve them in the ongoing creation process
Who Should Take this Course:

Editors, reporters, producers, social media folks and anyone who's interested in pushing boundaries, fostering collaboration and being surprised.

Course Instructor:

Jennifer Brandel

Jennifer Brandel has been experimenting with journalism since the early aughts. She founded the popular WBEZ’s Curious City series in 2011 and is taking lessons pioneered on that project to other media organizations via her new tech platform called Hearken. The bulk of her reporting experience has been for public media, having reported pieces for WBEZ, NPR, APM, PRI, and playing characters on the CBC’s WireTap and Radiotopia’s Love + Radio.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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