Building Your Brand Using Social Media Platforms (Private for Gannett)

Course Overview

Building Your Brand Using Social Media Platforms (Private for Gannett)
Originally Broadcast On:
October 07, 2015
Time Estimate:
One hour and 15 minutes

This webinar is only meant for Gannett employees

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This Webinar was originally broadcast on:
October 07, 2015 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

NOTE: This Webinar is only for Gannett employees. Please email if you have questions.

Social media is an essential part of building an audience and doing journalism online. But social networks can also help you to build your personal brand and extend your influence. This Webinar will help you find the latest tools and techniques to create a strong and efficient social media presence for yourself.

What Will I Learn:
  • How to use tools more effectively to establish your presence on multiple social media platforms and reach more people
  • Strategies and tools for scheduling your posts in advance, saving time and reaching more people
  • Ways to maximize engagement on your social media accounts and tips for building your own social networking community
  • How to get your audience to engage with you and your brand on social media
  • Ways to be effective in social media and maintain your credibility as a personal brand.
Who Should Take this Course:

This webinar is only meant for Gannett employees. Editors, reporters, freelancers, bloggers, visual journalists, data journalists and anyone else who want to build their social media presence and build their brand and extend their influence.

Technical Requirements:

This Webinar contains audio. Please adjust your headphones or speakers.
We strongly suggest viewing our Webinars with a wired connection.

  • Flash Player - Adobe® Flash® Player 10.1 or higher
  • Browsers - Mozilla Firefox 2 or higher; Safari 2 or higher; Google Chrome (any version)
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  • Bandwidth - 256Kbps (512Kbps recommended)

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