Reporting on the Cannabis Industry

This Webinar was originally broadcast on:
February 08, 2018 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Reporting on the Cannabis Industry
Originally Broadcast On:
February 08, 2018
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Participants in this webinar will receive free access to the Covering Cannabis self-directed course.

As laws around and attitudes toward cannabis change, so too should cannabis coverage. Indeed, stoner puns and Cheech and Chong references are slowly giving way to exemplary cannabis stories from newsrooms across the country that are, one by one, confronting the complexities of legalization.The cannabis beat intersects with science, medicine, business, regulation, technology, agriculture, law, criminal justice and individual liberties. At a time when coverage of these issues is shaping public policy, journalists sometimes get it right — and sometimes get it wrong. The consequences are wide-ranging, from misinformed voters to poorly crafted laws gone unchecked.

Editors increasingly realize the value of covering the lucrative and growing cannabis industry, and more journalists are on the cannabis beat than ever before. Cannabis is legal in eight states — and medical cannabis is legal in more than half the country, so the number of journalists covering cannabis will continue to expand. This guide to covering cannabis aims to establish a shared language and common journalistic standards to help the quality of coverage keep up with the quantity.

This isn't a webinar about being pro- or anti-pot. It is a webinar to explain the terms relating to the plant, the different legal categories of the drug across the United States, and how journalists can be more accurate when reporting around cannabis.

What Will I Learn:
  • Common terms relating to the cannabis industry
  • The discrepancies with regard to the legal patchwork in the United States
  • How cannabis intersects with a number of different beats
  • Where to find reliable sources for data
  • Types of coverage journalists should avoid when dealing with cannabis
  • Storytelling opportunities for newsrooms
Who Should Take this Course:

Journalists and editors on the health, business, technology, agriculture or politics beats, as well as anyone interested in covering the booming cannabis industry.

Course Instructors:

Nushin Rashidian

Nushin Rashidian is the co-founder of Cannabis Wire, and the co-author of A New Leaf: The End of Cannabis Prohibition. She is a research fellow on the Platforms and Publishers project at the Tow Center for Digital Journalism at the Columbia University Graduate School of Journalism. @nushinrashidian

Alyson Martin

Alyson Martin is the co-founder of Cannabis Wire and co-authored A New Leaf: The End of Cannabis Prohibition. She is also an adjunct professor at the Columbia University Graduate School of Journalism. @alysonrmartin

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows or later
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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