Changing Consumer Attitudes

Course Overview

Changing Consumer Attitudes
Seminar Snapshot
Time Estimate:
One hour

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

In the debate about the future of news and the business prospects of news organizations, there has been surprisingly little discussion of how advertising is evolving.

In this one-hour session, Betsy Frank, chief research and insights officer from Time Inc. Media Group, presents research tracking consumer attitudes as measured in four surveys over the past year.

This presentation was part of a daylong event that brought together leaders of half a dozen news organizations as well as advertising and industry experts to discuss a post-recession advertising strategy.

This replay is one of five from a Poynter Conference, "A Post-Recession Advertising Strategy: Where Will the Money Go?" held Nov. 19, 2009. See the training package.

The other replays in the series are:

  • "Revenue Boosters" with Lem Lloyd, vice president, Yahoo Reseller Network

  • "What Advertisers Are Looking For" with Jim Gillespie, executive director of the St. Petersburg Automobile Dealers Association, and Michael Oransky, president at Michael Oransky & Company/Media

  • "Where the New Revenue Is and How to Get It" with Ken Doctor, news business analyst and consultant, Outsell

  • *"The Chaos Scenario" with Bob Garfield, "On the Media" host, advertising columnist and author

If you registered during the live event, you are already enrolled in all the replays in the series and don't need to pay again.

What Will I Learn:
  • What to expect as the recession eases and recovery begins
  • Where the advertising opportunities will be
  • Where consumers are spending money and their changing attitudes
  • How to capture a share of the increased spending
Who should take this course:

This course if for anyone interested in learning about consumers habits, tastes, and adjustments during the recessions.


Betsy Frank

Betsy Frank is the chief research & insights officer at Time Inc.

Training Partner:

Carnegie Corporation

The Carnegie Corporation of New York was formed in 1911 by Andrew Carnegie to promote "the advancement and diffusion of knowledge and understanding."