News Site Credibility: Whom Do Readers Trust?

Course Overview

News Site Credibility: Whom Do Readers Trust?
Originally Broadcast On:
January 28, 2010
Time Estimate:
One hour

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This Webinar was originally broadcast on:
January 28, 2010 Enroll Now

Do readers trust print more than online content? How much do they trust user-generated content such as comments and video? Does local content and local feedback matter? See what the readers of the Victoria (Texas) Advocate and said in an APME Online Journalism Credibility Project survey. You'll hear what readers say about the credibility of news sites, how one newsroom handled the results and how you can put those findings to work for your site.

What Will I Learn:

Based on the results of this reader survey, you'll learn:

  • How much readers trust news and opinion
  • The level of trust readers assign to user-generated content
  • What content online readers find more credible
  • Whether the credibility of the print brand transfers to the Web site
Who Should Take this Course:

Editors, producers and anyone who creates or manages online user-generated content.

This Webinar is part of the Online Journalism Credibility Series, developed in partnership with Associated Press Managing Editors (APME). The Webinars are the outcomes of projects by six newsrooms as part of APME’s Online Credibility Project and funded by grants from the Ethics and Excellence in Journalism Foundation and APME Foundation. The series is also developed with the support of the Canadian Newspaper Association (CNA).

NOTE: This Webinar is $9.95 for members of APME and CNA. Watch your member e-mail to get details about the discount. APME members also may contact Sally Jacobsen at:

To contact the Canadian Newspaper Association about the discount, send e-mail to:

Course Instructor:

Chris Cobler

Chris Cobler is editor of the Victoria (Texas) Advocate. A University of Kansas graduate in journalism, he started his newspaper career in 1982 at his hometown newspaper, the Topeka (Kan.) Capital-Journal. In 2005-06, he was the first Donald W. Reynolds Nieman Fellow in community journalism at Harvard University, where he studied the digital future of newspapers.

Training Partners:

Associated Press Media Editors

APME is an association of editors on the forefront in setting ethical and journalistic standards for newspapers and in the battle for freedom of information and the First Amendment.

Canadian Newspaper Association

The Canadian Newspaper Association is a non-profit organization, representing Canadian daily newspapers (English and French) with circulations ranging from 1,500 to almost 500,000 per day.

Technical Requirements:

This Webinar contains audio. Please make sure you've got your headphones and speakers adjusted.

For the best experience, we suggest that:

  • PC users use Internet Explorer or Netscape/Mozilla/Firefox
  • Mac users use Netscape/Mozilla/Firefox or Safari
  • You set your monitor resolution to 1024 x 768 or higher
  • You use a high-speed connection

Please test your connection.

Questions? Read our Webinar FAQ or contact us at