Designing and Selling Effective Multimedia Ad Campaigns

This Webinar was originally broadcast on:
March 26, 2009 Enroll Now

Course Overview

Designing and Selling Effective Multimedia Ad Campaigns
Originally Broadcast On:
March 26, 2009
Time Estimate:
One hour


About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

You can transform ordinary ads into extraordinary print-plus-Internet ad campaigns that generate revenue.

In this Webinar, originally broadcast March 26, 2009, we'll explore how ad sales reps and graphic designers can work together to develop and sell agency-quality multimedia advertising campaigns for small and medium-sized business clients.

We will show some tools and techniques that will generate new business for your newspaper and your customers.

If you registered in the live version of this Webinar, you are already enrolled in this replay edition and don't need to pay again.

What Will I Learn:
  • Interview techniques to discover customers' competitive strengths and business objectives

  • Effective designs for compelling campaigns based on proven marketing segmentation principles

  • Techniques to organize and develop print-plus-Internet campaign themes, messages and ad components
  • 'GRASP' interview results to build compelling multimedia campaigns
  • Practices to achieve maximum impact of campaign messages
  • New levels of sales and service to help clients survive and thrive in this tough economy
Who Should Take this Course:

This course is for anyone who recognizes revenue from print ads just isn't enough anymore and wants to learn more about making money from the Web.

Course Instructor:

Bill Smith

Bill Smith is an expert in media sales and in leading transformational change. He has more than 25 years of leadership, management and sales experience in the newspaper industry.

Training Partner:

Southern Newspaper Publishers Association

The Southern Newspaper Publishers Association and its Traveling Campus program, launched in late 2001, has reached more than 33,000 participants in more than 1,200 daily and non-daily newspapers.

Technical Requirements:

This Webinar contains audio. Please make sure you've got your headphones and speakers adjusted.

For the best experience, we suggest that:

  • PC users use Internet Explorer or Netscape/Mozilla/Firefox
  • Mac users use Netscape/Mozilla/Firefox or Safari
  • You set your monitor resolution to 1024 x 768 or higher
  • You use a high-speed connection

Please test your connection.

Questions? Read our Webinar FAQ or contact us at