Designing Multi-platform Content for Consumers

This Webinar was originally broadcast on:
December 13, 2017 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Designing Multi-platform Content for Consumers
Originally Broadcast On:
December 13, 2017
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Audiences have choices on where they get their news. And audiences on different platforms are looking for different types of content. That's why the videos that do well on YouTube might be completely different from what succeeds on Facebook or Snapchat.

To reach a broader audience, it's essential to think about each segment of the audience — each platform — separately. Rather than writing a story and putting it on Google and Twitter and Facebook and your media organization's website, you have to write and design content that matches the user makeup and expectations for each individual platform.

This webinar looks at how journalists can develop platform-specific content strategies; it will include a few case studies.

Presenter Yuri Victor will talk about his current work at The New York Times, where he builds and researches experiences on emerging platforms.

What Will I Learn:
  • Why publishing one story on multiple platforms doesn't work
  • The differences between various content platforms
  • How to create platform-specific content targeted to a broad audience
Who Should Take this Course:
  • Anyone responsible for publishing content on various digital platforms
Course Instructor:

Yuri Victor

Before co-founding, which became the largest politics site in its first year, Yuri was the director of product at The Washington Post, where he rebuilt all digital platforms with a focus on innovation. He's won two SND President's awards for his contributions to design and created a social tool that's used by thousands of organizations around the world.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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