Designing the Web for Democracy

This Webinar was originally broadcast on:
August 23, 2013 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Designing the Web for Democracy
This $29.95 Webinar is free thanks to the support of the New America Foundation.
Originally Broadcast On:
August 23, 2013
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Many newsrooms are experimenting with how to engage their audiences online. Two important goals for newsrooms are (1) improving the bottom line and (2) helping to inform site visitors.

The Engaging News Project, launched in 2012, has been analyzing ways of meeting these goals. The project tests web-based strategies for informing audiences, promoting substantive discourse, and helping citizens to understand diverse views. At the same time, we analyze business outcomes, such as clicks and time-on-page. Systematic testing provides valuable information about what works… and what doesn’t. And by advancing both journalistic and business goals, the techniques are designed with contemporary newsrooms in mind.

This Webinar will provide you with information about how to test online engagement practices, recent research results on engaging online audiences, and ways to get involved in future tests.

What Will I Learn:
  • The Engaging News Project and how you can get involved
  • Techniques for analyzing business and democratic goals
  • An overview of current online news practices
  • The results of our projects on incorporating polls, labeling hyperlinks and comment sections
Who Should Take this Course:

Anyone in a news organization who want to grow audiences, engagement and business opportunities online.

Course Instructor:

Talia Stroud

Dr. Natalie (Talia) Stroud is an associate professor in the Department of Communication Studies at the University of Texas at Austin and serves as the assistant director of research at the Annette Strauss Institute for Civic Life. She has spent the past year launching the Engaging News Project, a project that aims to provide research-based techniques to engage online audiences in commercially viable and democratically beneficial ways.

Training Partner:

New America Foundation

The New America Foundation is a nonprofit, nonpartisan public policy institute that invests in new thinkers and new ideas to address the next generation of challenges facing the United States.

New America emphasizes work that is responsive to the changing conditions and problems of our 21st century information-age economy -- an era shaped by transforming innovation and wealth creation, but also by shortened job tenures, longer life spans, mobile capital, financial imbalances and rising inequality.

Technical Requirements:

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  • Bandwidth - 256Kbps (512Kbps recommended)

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