Developing a Successful Journalistic Blog

Course Overview

Developing a Successful Journalistic Blog
Self-Directed Course
Time Estimate:
2-4 hours

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About Self-Directed Courses

In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.

Writing an article for a newspaper, producing a television news segment, editing a radio story — these types of journalism have existed long enough to develop well-established storytelling conventions and best practices. Blogging has finally come of age as a practice increasingly infused through almost every newsroom. Some of the largest news organizations in the country have taken to blogging as their primary storytelling approach. But models of blogging are still so young that many journalists haven't been taught how to blog, and there are few places to acquire or refine the relevant skills. Not many journalism schools offer blogging guidance as part of their curricula, and most training material isn't tailored to bloggers with journalistic standards.

In this course, we'll start at the very beginning — establishing a blog, from picking a topic to picking software. We'll talk about five key elements of successful blogs. We'll explore some of the legal and ethical questions you're likely to wrestle with as you go along. And we'll get right down to the nitty-gritty of blogging technique, from writing great headlines to planning your blogging schedule.

What Will I Learn:

  • The basics of establishing a blog
  • The elements of successful blogs
  • Ethical and legal consideration
  • Practical blogging techniques
  • Who should take this course:

    Journalists starting out in blogging and casual bloggers hoping to step up their game.

    Course Instructor:

    Matt Thompson

    Matt Thompson is an editorial product manager at National Public Radio, where he's helping to coordinate the development of 12 topic-focused local news sites in conjunction with NPR member stations.