Innovation 2017: The Cutting Edge in Finding New Digital Audience and Revenue

Course Overview

Innovation 2017: The Cutting Edge in Finding New Digital Audience and Revenue
Originally Broadcast On:
May 04, 2017
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This Webinar was originally broadcast on:
May 04, 2017 Enroll Now

Exclusive takeaways for innovators from Poynter’s November tour of leading news organizations. We will look both at specific content and business initiatives that hold the most promise and how to spur and manage continuous experimentation within your organization.

And we will survey trends and best practices emerging so far in 2017.

Share on Twitter: #innovation2017

What Will I Learn:
  • What’s hot – VR/360, voice ("What’s today’s local news, Alexa?") and more.

  • The next chapter for reader revenue, digital marketing services and other new revenue streams.

  • Getting innovative about innovation – borrowing from Arianna, the Atlantic and Adobe.

  • Making peace with Facebook, Google and other frenemy platform companies.

Who Should Take this Course:

Editors and other newsroom leaders, advertising or business side staff members, and anyone trying to make sense of the current media climate. This webinar is for media business leaders planning for 2017 as well as editorial executives who are looking for perspective on how they can help with a turnaround.

Course Instructor:

Rick Edmonds

Rick Edmonds is media business analyst for the Poynter Institute where he has done research and writing for the last 15 years. His commentary on the industry appears regularly on He also was co-author of the newspaper chapter of the Pew Research Center’s State of the News Media report 2004 through 2014. He worked as a reporter and editor at the Philadelphia Inquirer from 1977-1982 and worked as an editor and publisher for the St. Petersburg Times organization from 1982-1993.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

Bandwidth - 1.5 Mbits/sec up and down. We strongly suggest viewing our Webinars with a wired connection.

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