Strategies for paywalls and digital revenue

Course Overview

Title:
Strategies for paywalls and digital revenue
Type:
Self-Directed Course
Cost:
This course is free for American Press Institute E-learning users.
Time Estimate:
This is a self-directed course that you can finish at your own pace. The course should take about four hours to complete.

About Self-Directed Courses

In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.

Learn successful ideas from industry experts and innovators about monetizing digital content.

This self-directed course will discuss how to effectively use marketing segmentation studies, audience engagement metrics and news consumption to ultimately determine pricing strategies. Learn to identify and employ the building blocks for a successful digital revenue strategy and gain an understanding of key elements of marketing optimization and innovation of digital products.

The course discusses lessons learned from successful digital subscription models, such as those used by The New York Times, Gannett newspapers and Atlantic Digital.

What Will I Learn:
  • Optimize the value of print and digital products with smart pricing
  • Create winning strategies for high-impact, multiplatform sales and reader-driven revenue
  • Apply benchmarks and analytics to measure and inform your advertising and paid-content strategies
Who should take this course:

Executives, publishers, senior editors and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile, and product development who want to generate new revenue from their digital content and products.

Course Instructor:

Tim Griggs

Tim Griggs is executive director of cross-platform monetization for The New York Times, a role that includes responsibility for the company’s digital subscription business, as well as e-mail, e-commerce and advertising products.

Griggs began his career as a journalist and has held a variety of newsroom leadership positions, most recently as executive editor for the Star-News in Wilmington, N.C. He’s also been a managing editor, news editor, design director, copy editor and reporter.