Digital Survival Skills: Headlines That Sing, SEO That Pings and Basic Analytics (Private College Media Project)

This Webinar was originally broadcast on:
October 24, 2017 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Digital Survival Skills: Headlines That Sing, SEO That Pings and Basic Analytics (Private College Media Project)
Originally Broadcast On:
October 24, 2017
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This is a private Webinar for the Poynter College media project participants. Please check your email for our promo code.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Note: This is a private Webinar for the Poynter college media project participants. Please check your email for our promo code.

The best content won't have any impact if it doesn't have an audience online. To stay afloat as more information surfaces every moment, you need to know how to position your work to be discovered. Write headlines that will encourage someone to click (and share), learn search engine optimization (SEO) so you can stand out in web searches and get a handle on analytics so you'll see who comes to your site — and why.

Don't miss this webinar; you will learn basic SEO strategies, headline-writing techniques and more, all under the guidance of award-winning journalist and editor Doris Truong. Truong, currently the weekend homepage editor at The Washington Post, has worked at the paper since 2003. She is a past national president of the Asian American Journalists Association.

This webinar is a part of a series of webinars for Poynter's College Media Project. The others include The Power of Public Records and Google Tools for Storytelling: Fundamentals.

What Will I Learn:
  • How search engines work and how audiences use them
  • How to choose keywords for maximum relevance
  • How to optimize content for specialized search engines (Google News)
  • How to hold onto search visitors once they’ve arrived at your site
  • How to measure headline's effectiveness
  • How to understand a basic analytics report
Course Instructor:

Doris Truong

Doris Truong is the Homepage Editor who leads the digital strategy for The Washington Post's desktop and mobile audience on weekends. She helped edit The Post’s 2010 “Top Secret America” project and worked on the Jack Abramoff investigative reporting package that won the 2006 Pulitzer. Doris, a former national president the Asian American Journalists Association, was recognized by Wayne State University with its 2014 Spirit of Diversity Award. In 2013, she received the Robinson Prize from the American Copy Editors Society for her contributions to the craft of copy editing.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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