How to prepare your news organization for disruptive innovation and transformation

Course Overview

How to prepare your news organization for disruptive innovation and transformation
Seminar Snapshot
This seminar snapshot video is free for American Press Institute E-Learning users.
Time Estimate:
This Seminar Snapshot contains video highlights that last three hours.

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media of Salt Lake City, provides an introduction and overview of the Dual Transformation strategies at Deseret.

In this Seminar Snapshot, he describes disruptive innovation and explores how having a digital-only approach can transform a media business.

This Seminar Snapshot contains edited video highlights from a presentation at The Deseret News in Salt Lake City, Utah, during Transformation Tour, a workshop on Sept. 20-21, 2012. The presentation was part of the Transformative Content Strategies workshop, part of a series of workshops by API and The Poynter Institute.

Who should take this course:

Social media editors, publishers, senior editors, web producers and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile and product development who want to transform their businesses.


Clark Gilbert

Clark Gilbert is the president and CEO of the Deseret News Publishing Company and Deseret Digital Media. The Deseret News is Utah’s longest running business and one of the nation’s fastest growing newspapers, both in print and online. Deseret Digital is one of the largest targeted media networks in the country. It manages the commercial Web properties of the Deseret Media Companies:,,, and

Training Partner:

American Press Institute

The American Press Institute advances an innovative and sustainable news industry by helping publishers understand and engage audiences, grow revenue, improve public-service journalism, and succeed at organizational change.