Telling Stories, Marketing Content and Gaining Audience Insight on Social Media — Gannett, March 2016

Course Overview

Telling Stories, Marketing Content and Gaining Audience Insight on Social Media — Gannett, March 2016
Online Group Seminar
Time Estimate:
The content of this course unfold over four weeks. There are few scheduled meeting times, except for one live session per week, so you'll be able to learn on a schedule that works for you. The minimum time commitment each week is five to seven hours.

This course is for Gannett employees only.

This online group seminar is not currently accepting applications.

About Online Group Seminars

In an online group seminar, you will gather with other participants in a virtual space, logging in from anywhere, day or night, over the course of several weeks. A faculty member guides the group through new material, moderates discussions and provides individual feedback.

This archived Online Group Seminar was originally available on:
March 28 to April 22, 2016

We know that the online reach of our content is more and more dependent on social platforms. We also know that each social platform has its own audience, community and style.

What does it mean to reach the audience and potential audience where they already are? How can we produce stories that respect and reflect the culture of each platform? What does success (quantitative and qualitative) look like on each platform? What opportunities exist on each for learning more about the people we serve? How can better use of each platform lead to audience growth, audience insights and better journalism?

In this course, we will explore answers to these questions. Learn how to make your social media journalism more effective, more strategic and more meaningful.

What Will I Learn:
  • How to engage your audience on social media
  • How to craft successful social posts
  • How to measure success on social media
  • How to create a social media strategy
Who should take this course:

Reporters, editors and anyone who wants to improve their social media strategy.

Course Instructor:

Joy Mayer

Joy Mayer, an engagement strategist, focuses on the evolving notion of audience engagement in journalism — how communicators can foster two-way conversations, collaborate with their communities and know who they’re serving and how well they’re doing it. She is a consulting fellow at the Reynolds Journalism and an adjunct faculty member at the Missouri School of Journalism and The Poynter Institute. During 13 years as an associate professor at MU, she created an engagement curriculum and a community outreach team in the Columbia Missourian newsroom and taught Web design and print design.