Endorsements: Why Do News Organizations Even Bother?

This Webinar was originally broadcast on:
September 22, 2016 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Endorsements: Why Do News Organizations Even Bother?
This $29.95 webinar is free thanks to the generous support of ASNE.
Originally Broadcast On:
September 22, 2016

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

In the world of newspaper editorials, few positions are as widely anticipated and widely debated as election endorsements, or recommendations. But in a polarized age influenced by partisan media, are endorsements still useful? Do they make a difference in local or national elections?

Miami Herald Editorial Page Editor Nancy Ancrum and Jennifer Hemmingsen, opinion editor for The (Cedar Rapids, Iowa) Gazette, asked editorial page editors around the country to describe their endorsement process and how it has changed. In this webinar, they will share what they learned.

What Will I Learn:
  • Different approaches to the endorsement process
  • How endorsements are changing and how readers have responded to those changes
  • Why some newspaper editorial boards find value in endorsements while others decline to make endorsements or recommendations
Who Should Take this Course:

Newspaper publishers, senior executives, editorial page and opinion editors, opinion writers, journalism instructors and anyone else interested in the future of political endorsements.

Course Instructors:

Nancy Ancrum

Nancy Ancrum is Editorial Page Editor for the Miami Herald and co-chair of the ASNE committee on opinion journalism.

Jennifer Hemmingsen

Jennifer Hemmingsen is Opinion Editor of The (Cedar Rapids, Iowa) Gazette and co-chair of the ASNE committee on opinion journalism.


American Society of News Editors

The American Society of News Editors, founded in 1922 as a nonprofit professional organization, focuses on leadership development and journalism-related issues. ASNE promotes fair, principled journalism, defends and protects First Amendment rights, and fights for freedom of information and open government. Leadership, innovation, diversity and inclusion in coverage and the journalism work force, youth journalism and the sharing of ideas are also key ASNE initiatives.

Training Partner:

The Association of Opinion Journalists

The Association of Opinion Journalists is a nonprofit professional organization and educational foundation that exists to improve the quality of opinion writing in newspapers, in broadcasting and online, and to promote high standards among opinion writers and editors. The organization was founded in 1947 as The National Conference of Editorial Writers (NCEW) and renamed itself AOJ in 2012. The former NCEW Foundation became AOJ Foundation and continues as AOJ.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

Bandwidth - 1.5 Mbits/sec up and down. We strongly suggest viewing our Webinars with a wired connection.

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU Webinar, please test your connection.

This Webinar contains audio. Please adjust your headphones or speakers.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.

You can watch our Live Webinars on your iPad with a free Adobe Connect app. To watch Webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. Viewing recorded Webinars on iOS devices is not currently supported.