E-Commerce Strategies: Deals Malls and Targeted Segments

Course Overview

Title:
E-Commerce Strategies: Deals Malls and Targeted Segments
Type:
Seminar Snapshot
Cost:
This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.
Time Estimate:
One hour

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

Ever wonder how a daily deal can add to your digital ad revenue stream? What about a deals mall or offering deals and merchandise to targeted segments of your audience?

These strategies can all increase your bottom line and help you attract advertising from local small and medium-sized businesses.

Learn how in this Seminar Snapshot. Bill Quick, general manager for deals at Deseret Digital Media, describes each of these approaches and explains how using deals can increase your ad revenue.

This Seminar Snapshot contains edited video highlights from a presentation at The Deseret News in Salt Lake City, Utah, during a Transformation Tour, workshop on October 25-26, 2012. The presentation was part of the Business Model Innovation workshop, the second in a series of workshops by API and The Poynter Institute.

Find more information and register for other workshops in this series here.

What Will I Learn:
  • The difference between a daily deal, a deals mall and a boutique deals site
  • Why a deals mall generates more revenue than a simple daily deal
  • How to leverage deals to increase digital ad revenue and attract new advertisers
Who should take this course:

Advertising executives and key organizational leaders in marketing, revenue, research, sales, distribution, audience development and product development who want to increase their digital ad revenues.

Instructor: 

Bill Quick

Bill Quick joins Deseret Digital Media from Frogzog, where he was one of the Founders, President & CEO. With Deseret Digital Media's acquisition of Frogzog and its technology, Bill will now take on the role of General Manager of the new Deals Business Unit. His specific responsibilities will be overseeing DDM's new online and mobile deals programs. This includes the new Deal of the Day, Group Deals, Hot Deals and Mobile Deals programs, all powered by the Frogzog platform.

Training Partner:

American Press Institute

The American Press Institute advances an innovative and sustainable news industry by helping publishers understand and engage audiences, grow revenue, improve public-service journalism, and succeed at organizational change.