E-Commerce Strategies: Digital Agency, Local Search, Local Interactives

Course Overview

E-Commerce Strategies: Digital Agency, Local Search, Local Interactives
Seminar Snapshot
This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.
Time Estimate:
One hour

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

For local owners of small and medium-sized businesses, navigating the array of digital advertising and marketing options can be overwhelming — not to mention time-consuming and expensive.

As a local digital media platform with expertise in multiple platforms and ad and marketing strategies, your organization is uniquely placed to offer these SMBs one-stop shopping for all of their ad and marketing needs. Learn how to expand your offerings and entice new advertisers in your local business community.

In this Seminar Snapshot, Deseret Digital Media's Eric Bright, vice president for e-commerce, and Jason Smith, product director for digital solutions, talk about offering a broader range of digital advertising and marketing services, with an emphasis on hiring the right people for your team.

This Seminar Snapshot contains edited video highlights from a presentation at The Deseret News in Salt Lake City, Utah, during a Transformation Tour workshop on October 25-26, 2012. The presentation was part of the Business Model Innovation workshop, the second in a series of workshops by API and The Poynter Institute.

Find more information and register for other workshops in this series here.

What Will I Learn:
  • Why offering a simple online business directory is not enough
  • What components make up a full-service digital ads and marketing offering
  • How to hire the best people for each job in your digital ad and marketing organization
  • How interactive mobile search and services can improve your bottom line
Who should take this course:

Advertising executives and key organizational leaders in marketing, revenue, research, sales, distribution and audience, business and product development who want to increase their digital advertising and marketing revenues and offer a wider range of services to local SMBs.


Jason Smith

Jason Smith is Product Director, Digital Solutions at Deseret Digital Media in Salt Lake City, Utah.


Eric Bright

Eric Bright is the Vice President of E-commerce at Deseret Digital Media, focusing on Marketplace Commerce products (including Classifieds, Deals, Shops and Local). Eric has over 12 years of experience in e-commerce, online and offline marketing, and general business management.

Training Partner:

American Press Institute

The American Press Institute advances an innovative and sustainable news industry by helping publishers understand and engage audiences, grow revenue, improve public-service journalism, and succeed at organizational change.