Engage Audiences with Interactive Video with Verse: A Digital Tools Tutorial

This Webinar was originally broadcast on:
July 14, 2017 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Engage Audiences with Interactive Video with Verse: A Digital Tools Tutorial
This $29.95 webinar is free thanks to the generous support of the Google News Lab, American Press Institute and Knight Foundation.
Originally Broadcast On:
July 14, 2017
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Every video producer feels the pressure of wanting to include great storytelling detail, but worrying that a long run time will scare away viewers (or annoy managers). Verse interactive video tools help to solve this dilemma.

Give viewers the option to navigate to sidebars like interactive Q&As for valuable interview extras that didn’t fit the main story. If you have beautiful additional drone shots or time lapses, add a multimedia slideshow. Or break the mold and offer your audience a non-linear story using the Pathfinder tool. It helps viewers find their own path through stories, resulting in higher engagement and happier viewers.

Verse also recently added 360 video/4k capability. Use it to immerse viewers in your location as a main feature or sidebar. You can add links to other videos, web links or additional 360s in several different ways.

All of the tools are simple to use, individually or combined into a project. Once you hit the publish button, your project is embeddable — no web developers required. And you can try out Verse for free.

This training event is part of a series on digital tools, supported by Google News Lab and in partnership with the American Press Institute and The Poynter Institute, funded by the John S. and James L. Knight Foundation.

Learn more about journalism tools with Try This! — Tools for Journalism on Poynter.org.

What Will I Learn:
  • How interactive video can increase view times and user engagement
  • Each tool Verse offers and pro tips for using them best
  • How to build a story in Verse's easy-to-use content management system
  • How to serialize and share interactive stories for best viewership
Who Should Take this Course:

This webinar will help anyone from producers to managers find new ways to engage their audience, increase creativity and use more of the footage collected in the field.


Google News Initiative

The Google News Initiative collaborates with journalists and entrepreneurs to build the future of media with Google.

Google’s mission is to organize the world’s information and make it useful and accessible to everyone. Quality journalism is critical to that mission, providing accurate information to people on important issues when it matters the most.

Over the past decade, technological changes — and the shift to digital — have presented significant challenges to the underlying models that allow news organizations to produce quality journalism.

Knight Foundation

The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote community engagement and lead to transformational change.

Training Partner:

American Press Institute

The American Press Institute advances an innovative and sustainable news industry by helping publishers understand and engage audiences, grow revenue, improve public-service journalism, and succeed at organizational change.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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