Entrepreneurial Journalism: Revenue and Marketing

Course Overview

Entrepreneurial Journalism: Revenue and Marketing
Self-Directed Course
Time Estimate:
2-3 hours

About Self-Directed Courses

In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.

Making money is not greed. It is the lifeblood of any company. Without it, you have a hobby, not a business.

As many journalists pursue new news sites, creating content comes naturally. Developing a plan to make money, and taking action, lags behind.

This course will help you understand common online business models, advertising strategies and marketing ideas. You'll learn the vocabulary it takes to communicate these ideas and the strategies you might want to incorporate into your business. There are many examples in this course from successful startup revenue models. Some will work for you. Some won't.

Throughout this course you will be asked to review the strategy or business concepts and consider whether you might use those ideas for your business. When you complete the course, you'll have a workbook full of ideas you want to use. Download it. Print it. And use it as your unique guide to get your site making money.

What Will I Learn:
  • How to identify and define your online business model
  • A range of advertising concepts and how to apply them to your business
  • How to build your audience, methods to communicate with them and the importance of knowing your competitor(s)
Who should take this course:

Entrepreneurs who are ready to develop a revenue plan and explore ways to make money for their new news site.

More for Entrepreneurs

This course is part of a series of Poynter NewsU courses on Entrepreneurial Journalism. The other courses in this series are:

Or enroll in our Entrepreneurial Journalism Certificate Program and get comprehensive training on the mechanics behind building a business.

Course Instructor:

Mark Briggs

Mark Briggs is director of digital media at King 5 TV in Seattle and the author of Entrepreneurial Journalism: How to Build What's Next for News, published by CQ Press. He also is a Ford Fellow of Entrepreneurial Journalism at The Poynter Institute and is the editor of the blog Journalism 2.0. He is the instructor for several courses at Poynter's NewsU, including Becoming an Entrepreneurial Journalist: From Idea to Implementation, Entrepreneurial Journalism: Revenue and Marketing and Innovation at Work: Helping New Ideas Succeed.


Ford Foundation

The Ford Foundation is on the front lines of social change around the world, working with visionary leaders and organizations to change social structures and institutions — so that everyone has the opportunity to achieve their full potential and have a voice in decisions that affect them.

Established in 1936, with gifts and bequests by Edsel and Henry Ford, the foundation is an independent, nonprofit, nongovernmental organization, with its own board, and is entirely separate from the Ford Motor Company.