Entrepreneurial Journalism Training Package

Course Overview

Entrepreneurial Journalism Training Package
Included in this package:

About Training Packages

Purchase this Training Package to be enrolled in all of its courses.

Looking for guidance for your journalism startup? We've gathered lessons and advice from successful entrepreneurs and experts into a unique e-learning program to help you take the next steps.

The interactive courses and on-demand video replays in this series will show you the ropes, point you to the right resources and help you formulate the questions you most need answers to. When you're done, you'll have a roadmap to help you build your business.

Whether you're thinking about launching a news startup or looking for guidance after taking the plunge, this series will show you the mechanics behind building a business.

This package includes:

Innovation at Work: Helping New Ideas Succeed, with with Mark Briggs. You'll explore the craft of innovation – one you can learn about, practice and hone.

Becoming an Entrepreneurial Journalist: From Idea to Implementation, with Mark Briggs. Get the basics about the knowledge and tools you need to launch a content-driven news/information website.

Entrepreneurial Journalism: Revenue and Marketing, with Mark Briggs. Explore business strategies and build a money-making plan for your new news site.

Entrepreneurial Journalism: Running the Business, with Jeremy Caplan. Learn about business structures, metrics, terminology, frameworks and best practices in successful small journalism businesses.

Journalism Entrepreneurs: Making Money from Advertising, with Mike Orren. Walk through an array of advertising options, from direct sales to self-serve; products you might sell, from banner ads to sponsorships, newsletters, contests, social media streams and directories; and advice for ad rates, sales calls and when to collect the money.

Six Traits of Successful Entrepreneurial Journalists, with Mark Briggs. In this Webinar replay, you'll see how digital news startups make it work, from smart content decisions to diversified revenue models and savvy use of social media.

Who should take these courses?

Anyone who has an idea for a new journalism start-up or is looking for guidance in the crucial weeks and months at the beginning of a project.