Using Facebook as a Reporting Tool

Course Overview

Using Facebook as a Reporting Tool
Originally Broadcast On:
June 30, 2015
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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This Webinar was originally broadcast on:
June 30, 2015 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

We get it. You use Facebook for posting photos and keeping in touch with family. You’re pretty happy with your trusty Rolodex of sources. And the most “journalism” you do online might be to verify the age of your teenager’s latest crush. But with the right skills, you can turn Facebook into a massively helpful engine to find story ideas, sources, information and quotes. You'll also learn best practices for engaging with your audience not only to promote your content, but also as a community you care about and are a part of.

What Will I Learn:
  • How to navigate the personal/professional divide
  • The difference between journalist pages and profiles
  • The implications of various privacy options and how to implement them
  • How to craft posts for the audience
  • How to search Facebook for sources, groups and information
  • How to use Facebook to find verified content
  • How to develop a beat on Facebook
  • Why and how to find and/or build communities around your reporting
  • How to engage your audience on Facebook: groups, comments, Q&As
Who Should Take this Course:

Print journalists, digital journalists, video journalists, radio journalists, journalism students, public media nerds, social journalism thought nerds, Facebook fans, Facebook haters, Facebook neophytes.

Course Instructor:

Tory Starr

In public TV and radio, social media has been a game-changer for promotion and marketing. Tory Starr is dedicated to proving that it’s also an incredible tool for engagement, community building, and storytelling. As Director of Social Media at WGBH in Boston, Starr acts as a social media strategist and facilitator for the station’s five major television series (American Experience, Frontline, NOVA, Antiques Roadshow, and Masterpiece), runs training workshops and leads a group of social media professionals at WGBH who come together to brainstorm new ideas and solidify best practices.

From 2012 to April of this year, Starr worked as the Social Media Producer for the national radio program PRI's The World, responsible for program’s social properties and the social journalism skills of the newsroom. She holds a BA from Colby College and a Master’s Degree in Journalism from Northeastern University.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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