Facebook for Journalists & Publishers

This Webinar was originally broadcast on:
November 30, 2017 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Facebook for Journalists & Publishers
Originally Broadcast On:
November 30, 2017
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Save 20-25 percent off the full price of this course and more by becoming a Poynter Prepared Member. Learn more and join now.

Watching as a group in a conference room or classroom? Help keep our Webinar costs low by selecting the appropriate price point. NOTE: This purchase gives you one computer access into the live and recorded presentation.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

The Facebook platform offers a cacophony of content competing for attention. This webinar explores ways that you can give your content a better shot at success.

Success on Facebook starts with the content itself; it includes understanding basic metrics and a basic understanding of the algorithm that pushes content to the top of readers' feeds. The webinar covers all of that — and includes a quick discussion of Facebook groups and how journalists and publishers can best use them.

Facebook is a crucial vehicle for journalists, who can use it to get their work out and communicate with more people; it's a great platform for publishers and marketers to use to increase their reach as well.

What Will I Learn:
  • How to optimize content for Facebook
  • What Facebook analytics measure and how to use them
  • A basic understanding of the Facebook algorithm
  • How to use Facebook groups to best advantage
Who Should Take this Course:

This session is ideal for journalists, marketers and social media managers who are hoping to have a better understanding of Facebook and how their content might succeed on the platform.

Course Instructor:

Daniel Scapusio

Dan Scapusio is the social media manager for The Palm Beach Post in West Palm Beach, Florida. He has been in his current role for four years. Before that, he was a web producer at The Palm Beach Post. He's been in the news business for 11 years and loves every minute of it.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or later
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4 or later
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

1.5 Mbits/sec up and down.
We strongly suggest viewing our webinars with a wired connection.

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our webinar software. If this is your first Poynter NewsU webinar, please test your connection.

This webinar contains audio. Please adjust your headphones or speakers.

Read our Webinar FAQ or contact us at webinars@newsu.org.

You can watch our live webinars on your iPad with a free Adobe Connect app. The live webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the webinar landing page. The virtual room will automatically load. 
Viewing recorded webinars on iOS devices is not currently supported.