Sharing the Facts: How a Hidden Code Can Boost Your Fact-Checks

This Webinar was originally broadcast on:
August 23, 2017 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Sharing the Facts: How a Hidden Code Can Boost Your Fact-Checks
This $29.95 webinar is provided free thanks to the generous support of Google News Lab
Originally Broadcast On:
August 23, 2017
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Thanks to's ClaimReview markup code, search engines like Google and Bing can easily identify and highlight fact-checking content. Fact-checkers who use this markup in their work appear on a special display in Google search results and Google News, as well as the ability to participate in future fact-checking apps being developed at Duke.

During this webinar, we will give you an overview of how the markup works and how you can start using it on your website. You will also get guidance on which method of implementation will likely work best for your organization.

In addition, the webinar show you how to make the most of ClaimReview — drawn from the experiences of early adopters such as PolitiFact and You'll see the best practices that will help you avoid being ignored or penalized by search engines.

What Will I Learn:
  • What ClaimReview is and how fact-checkers can use it to reach larger audiences
  • How to implement ClaimReview on your website, using one of three available methods
  • How ClaimReview is being used for innovative projects like fact-checking apps for the Amazon Echo and Google Home
  • Best practices to ensure fact-checks are being displayed in the best possible way in search results
  • Common ClaimReview mistakes and how to avoid them
Who Should Take this Course:

This webinar for journalists and developers at news organizations who currently fact-check claims by politicians or other public figures, no matter the topic area. It is also useful for organizations that are considering doing fact-checking.

Course Instructor:

Bill Adair

Bill Adair is the Knight Professor of the Practice of Journalism and Public Policy at Duke University. He is the creator of PolitiFact and the co-founder of Poynter’s International Fact-Checking Network. He is the director of the Share the Facts project and the new Duke Tech & Check Cooperative, a center of research into automated fact-checking.


Google News Initiative

The Google News Initiative collaborates with journalists and entrepreneurs to build the future of media with Google.

Google’s mission is to organize the world’s information and make it useful and accessible to everyone. Quality journalism is critical to that mission, providing accurate information to people on important issues when it matters the most.

Over the past decade, technological changes — and the shift to digital — have presented significant challenges to the underlying models that allow news organizations to produce quality journalism.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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