Making the Case for Fact-Checking in Your Newsroom

This Webinar was originally broadcast on:
October 18, 2013 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Making the Case for Fact-Checking in Your Newsroom
This $29.95 webinar is free thanks to the support of the New America Foundation.
Originally Broadcast On:
October 18, 2013
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Fact-checking continues to grow throughout media organizations. But how you know whether it has any impact?

This Webinar examines what we know about the effectiveness of fact-checking: among voters, politicians and journalists. We will explore the latest findings from social science as well as recent interviews with journalists, fact-checkers, critics and political figures. We will also give you the tools to measure the effectiveness of your own fact-checking efforts among your audience, your advertisers and your market.

What Will I Learn:
  • What distinguishes fact-checking from other types of reporting
  • Who is included in the fact-checking landscape
  • What we do and don’t know about the effectiveness of fact-checking
  • What actions journalists can take to find out whether fact-checking is making any difference at their own news organization
Who Should Take this Course:

Journalists, bloggers and anyone who currently conducts fact-checking as well as anyone considering a fact-checking program.

Course Instructor:

Michelle Amazeen

Michelle Amazeen is an assistant professor of advertising at Rider University in Lawrenceville, New Jersey. She has her PhD in Mass Media and Communication from Temple University in Philadelphia. Her research focuses on political advertising and misinformation. She recently completed a report for the New America Foundation entitled, “Making a Difference? A Critical Assessment of Fact-checking in 2012.” Some of her other work has been published in the Journal of Business Ethics, the Pennsylvania Communication Annual, and Social Semiotics.

Training Partner:

New America Foundation

The New America Foundation is a nonprofit, nonpartisan public policy institute that invests in new thinkers and new ideas to address the next generation of challenges facing the United States.

New America emphasizes work that is responsive to the changing conditions and problems of our 21st century information-age economy -- an era shaped by transforming innovation and wealth creation, but also by shortened job tenures, longer life spans, mobile capital, financial imbalances and rising inequality.

Technical Requirements:

This Webinar contains audio. Please adjust your headphones or speakers.
We strongly suggest viewing our Webinars with a wired connection.

  • Flash Player - Adobe® Flash® Player 10.1 or higher
  • Browsers - Mozilla Firefox 2 or higher; Safari 2 or higher; Google Chrome (any version)
    Windows users can also use Microsoft Internet Explorer 6 or higher
  • Bandwidth - 256Kbps (512Kbps recommended)

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU Webinar, please test your connection.

Questions? Read our Webinar FAQ or contact us at

You can watch our Live Webinars on your iPad with a free Adobe Connect app. To watch Webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. 

To watch the replay from your iPad, you'll have use a different app from Live Webinars. Browse and download an app from iTunes that allows your device to view a Flash video player. There are multiple apps to choose from, some are free with ads and there are others for purchase.