Functional Web Design for Today’s News Audiences

Course Overview

Functional Web Design for Today’s News Audiences
Self-Directed Course
Thanks to the support of the Newspaper Association of America Foundation, this $29.95 course is free to registered users at Poynter's NewsU.
Time Estimate:
This course will take approximately 2-3 hours to complete.

About Self-Directed Courses

In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.

Creating a news and information website that effectively attracts readers and then keeps them coming back is daunting. While Web design and online storytelling are important concepts for news organizations, they often can feel like moving targets in a fast-changing digital world.

This course will provide a no-nonsense guide to making your site easy to use. Whether you plan to improve an existing site or create a new one, this course will help guide your steps. You'll get tools and handouts to help you whether you're working alone or with a team.

What Will I Learn:
  • How to analyze a site's strengths and weaknesses
  • How to avoid information overload
  • How to organize site content that flows intuitively
  • How to develop design prototypes
  • How to evaluate your site to improve usability
Who should take this course:

Whether you're working alone or in a team, this course is for anyone who wants the tools to evaluate, plan and create a site design or redesign.

Course Instructor:

Jennifer George-Palilonis

Jennifer George-Palilonis is the George & Frances Ball Distinguished Professor of Multimedia and the Journalism Graphics Sequence Coordinator at Ball State University. There she teaches upper-level courses in multimedia storytelling, information graphics reporting and special topics in visual journalism. She is also a media design consultant and has worked on the redesigns of more than 30 print and online publications both independently and as an affiliate with Garcia Media. Her forthcoming book, The Multimedia Journalist, will be published by Oxford University Press in early 2012.

Training Partner:

Newspaper Association of America Foundation

The Newspaper Association of America Foundation strives to develop engaged and literate citizens in a diverse society. NAAF endeavors to help media companies increase their readership and audience by offering programs that encourage the cultivation of a more diverse work force in the press. The foundation also invests in and supports programs designed to enhance student achievement through newspaper readership and appreciation of the First Amendment.

Technical Requirements:

No special software is needed. However, we strongly recommend you have a high-speed or broadband connection. We recommend accessing this course with Firefox or, for Mac users, Safari 2.x or higher.