Develop a Mobile Strategy for Your Organization

Course Overview

Title:
Develop a Mobile Strategy for Your Organization
Type:
Self-Directed Course
Cost:
This course is free for American Press Institute E-Learning users.
Time Estimate:
About four hours. Participants can access the course at anytime and stop and start at their convenience

About Self-Directed Courses

In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.

Learn from industry experts and innovators about successful ideas to monetize mobile and how to develop a mobile strategy for your organization.

This self-directed course will teach you how to create and implement an effective plan for mobile content, including using apps and generating advertising revenue for an organization.

The course shares lessons from successful mobile news industry models, such as The Boston Globe, Digital First Media and ESPN.

What Will I Learn:
  • Challenges and opportunities for news industry due to consumers' shift to mobile
  • Options for developing mobile Web strategies and native applications
  • Evaluate cost effectiveness of mobile strategy for small and large markets
  • How to sell mobile advertising in local markets
  • Evaluate paid-content models across platforms
Who should take this course:

Executives, publishers, senior editors and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile, and product development who want to develop a mobile strategy and generate new revenue from their mobile content and products.

Course Instructors:

Jeff Moriarty

Jeff Moriarty is general manager of Boston.com and vice president of digital products for The Boston Globe and Boston.com. He is responsible for strategy, design and development of digital products at The Boston Globe, including Boston.com and BostonGlobe.com.

Allen Klosowski

Allen Klosowski is a digital strategist with more than 10 years experience leading product, development, operations, business and marketing teams in both media and technology companies. Allen is currently responsible for developing and implementing the strategy that drives the success of SpotXchange’s Mobile and Connected Device digital video exchange.

Previously Allen was responsible for leading mobile and social media product strategy for Digital First Media's 75 daily newspapers across 18 states.

Damon Kiesow

Damon Kiesow is a senior product manager at The Boston Globe, where he helps develop new mobile apps and mobile websites for Boston.com and BostonGlobe.com.

In 2010-2011 he was the Digital Media Fellow at The Poynter Institute, studying and writing about the use of mobile technology in journalism. He has presented at numerous conferences and Webinars on the topics of mobile media, change leadership, multimedia newsroom management and photojournalism.