Getting Serious about Freelance Food Writing

This Webinar was originally broadcast on:
April 19, 2017 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Getting Serious about Freelance Food Writing
Originally Broadcast On:
April 19, 2017
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Save 20-25 percent on this course and more by becoming a Poynter Prepared Member. Learn more and join now.

Watching as a group in a conference room or classroom? Help keep our Webinar costs low by selecting the appropriate price point. NOTE: This purchase gives you one computer access into the live and recorded presentation.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Food and the people writing about cronuts, kale and craft everything have invaded the digital space in ever-increasing numbers. There are more than 15,000 English-language food blogs vying for attention. Pinterest and Instagram, among other social sites, are awash in food photos, complete with step-by-step instructions. So, yes, we are a food-obsessed nation.

Writing about food and making money writing about food are not always compatible. That’s largely because writers don’t know where to shop their work and then don’t understand what the market wants.

In this webinar, you will learn that feeding the market and understanding what editors need will feed you, too. We will guide you through the maze of media possibilities to help connect you with editors and other freelance writers. We will discuss story ideas and pitches that will make you stand out. And get you hired.

What Will I Learn:
  • How to identify sellable food stories
  • How to understand what the market needs and the importance of research
  • How to connect with editors and online freelance writing groups
  • The best ways to pitch stories
  • Tips for producing clean, clear and engaging copy
Who Should Take this Course:

Bloggers, food writers, journalists, editors, chefs, culinary students, social media food marketers, food photographers or anyone seeking to make money by producing good food journalism.

Course Instructor:

Janet K. Keeler

Janet K. Keeler is the coordinator of the graduate Food Writing and Photography Certificate program at the University of South Florida St. Petersburg. She also teaches basic journalism classes at the university. Keeler has 35 years daily newspaper experience and was the longtime food and travel editor at the Tampa Bay Times, where her work was honored by the Association of Food Journalists, Florida Society of Newspaper Editors and the Society of Professional Journalists, among other organizations.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

Bandwidth - 1.5 Mbits/sec up and down. We strongly suggest viewing our Webinars with a wired connection.

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU Webinar, please test your connection.

This Webinar contains audio. Please adjust your headphones or speakers.

Questions? Read our Webinar FAQ or contact us at

You can watch our Live Webinars on your iPad with a free Adobe Connect app. To watch Webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. Viewing recorded Webinars on iOS devices is not currently supported.