Going Viral: Using Social Media to Build Your Audience and Increase Impact (College Media)

This upcoming Webinar will be broadcast on:
Thursday, January 10, 2019 at 3:30am Eastern Time Enroll Now
Can't attend the live Webinar? We'll have an archived replay available soon after the live session. Your registration will give you access to the replay plus our bonus resources.

Course Overview

Going Viral: Using Social Media to Build Your Audience and Increase Impact (College Media)
Originally Broadcast On:
January 10, 2019
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This webinar is free for those participating in the Poynter College Media Project. Check your email for the coupon code to enroll.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

The power of social media is hard to quantify and it’s not always an easy field to navigate. This webinar takes an in-depth look at social media and how journalists and storytellers use it to share and promote their content.

We will discuss specific examples of how professionals use their personal social media accounts to maximize the impact of their story. We'll talk about ethical considerations and how to present yourself on social media as a working professional. We will also be looking at how journalists and news organizations use social media to build trust among their readers.

What Will I Learn:
  • An overview of top social media channels and how storytellers and journalists use them
  • Guidelines for building out professional and personal social media accounts
  • Strategies to use social media to maximize visibility and conversation around your story
  • Ethical considerations when using social media for storytelling
Who Should Take this Course:

All students participating in the Poynter College Media Project, including student media staffers and peers in journalism and related courses, should attend.

Course Instructors:

Jen Saltsman

Jen Saltsman is a writer and Senior Digital Content Strategist at Xavier University. She manages and creates content for Xavier’s website, and she's also the person behind @XavierUniv and other XU social media accounts. She studied English and journalism at the University of Cincinnati and is a former journalist for CityBeat Cincinnati and Soapbox Media.

Elissa L. Yancey, MSEd

Elissa Yancey, MSEd, is an award-winning journalist, educator and writer. Her journalism work spans the late analog to completely digital age, which means she’d still prefer to meet sources in person than text them. After working in print and online news outlets for more than a decade, she became an editor at Cincinnati Magazine, where she led the custom publishing division to unprecedented growth. She left the job she loved to teach a new generation of journalists at the University of Cincinnati, where she worked as a faculty member and administrator for 10 years.


Charles C. Koch Foundation

"Everyone has the ability to learn, contribute, and succeed if they have the freedom and opportunity to do so. The Charles Koch Foundation, founded in 1980, continues this work by funding research and education that helps people expand their horizons, develop their skills, and help others. We seek to identify programs and scholars working to understand how to move toward a society of equal rights and mutual benefit, where people succeed by helping others improve their lives."

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

Bandwidth - 1.5 Mbits/sec up and down. We strongly suggest viewing our Webinars with a wired connection.

Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU Webinar, please test your connection.

This Webinar contains audio. Please adjust your headphones or speakers.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.

You can watch our Live Webinars on your iPad with a free Adobe Connect app. To watch Webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.

Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. Viewing recorded Webinars on iOS devices is not currently supported.