Break Through the Noise: SEO and Online Content Sharing for PR and Marketing

This Webinar was originally broadcast on:
June 30, 2016 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Break Through the Noise: SEO and Online Content Sharing for PR and Marketing
Originally Broadcast On:
June 30, 2016
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

In a world of flooded news feeds and search engine results pages, it may seem like your organization's content isn't seeing the light of day. But rest assured: Catching eyes isn't all about clickbait headlines and viral videos.

Search engine optimization is complex, but it doesn't have to be overwhelming. In this webinar, you'll learn SEO basics and practical tips to distribute online content, both on-site and through brand advocates and influencers.

And you can follow along on Twitter during the webinar using #prbreakthrough.

What Will I Learn:
  • How to implement SEO basics
  • How to understand your audience
  • How to balance SEO with style and ethics
  • How to distribute content online
  • How to research and measure success
Who Should Take this Course:

Public relations and communications professionals, marketing coordinators, content marketers and online journalists.

Course Instructor:

Krista Vogel

Krista Vogel is a digital marketing professional located in Lincoln, Nebraska. She earned a journalism degree from the University of Nebraska-Lincoln and began her career balancing an editorial internship with freelance editing gigs. Soon after, she joined social media marketing startup Hurrdat, which has grown over the past six years to offer integrated digital campaigns and video storytelling to local, regional, and national clients.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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