How to Power Your Reporting With Social Media

This Webinar was originally broadcast on:
April 07, 2016 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

How to Power Your Reporting With Social Media
Originally Broadcast On:
April 07, 2016
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

A flood of news, gossip, ideas and more comes at journalists constantly--especially through social media. How do you find story ideas, cultivate sources, build your brand and develop your audience? How do you make sense of this 24/7 news cycle, no matter what beat you cover?

In this webinar, Poynter's Ben Mullin will show you how to be as confident working a beat from your laptop as you are walking in your community.

What Will I Learn:
  • How to build a custom news feed that keeps you abreast of the most important trends
  • How to harness automation to turn the Internet into a tip line
  • How to be a Twitter power user who can spot and report trending stories as they break
  • How to cultivate audiences on Twitter and Facebook who will share your work and pass along story ideas
  • How to eavesdrop on social media chatter to find stories before they become public
Who Should Take this Course:

Any journalist who wants to make their journalism urgent and relevant--beat reporters, line editors, television producers, radio broadcasters, bloggers and audience development managers and every journalist.

Course Instructor:

Benjamin Mullin

Benjamin Mullin is the managing editor at In that capacity, he sets the direction of one of the best-read media blogs in the United States in addition to his work as a reporter, editor and audience development manager. He started at Poynter as a Google Journalism fellow in 2014; before that, he was a contributor to USA TODAY college, the editor in chief of his college newspaper and an intern at a variety of newspapers throughout Northern California.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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