Journalism Entrepreneurs: Making Money from Advertising

Course Overview

Journalism Entrepreneurs: Making Money from Advertising
Seminar Snapshot
Time Estimate:
About an hour

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

Entrepreneurs often find that they can’t sustain their businesses on advertising alone, but in most cases it’s part of the revenue mix. Mike Orren, founder of PegasusNews a successful local online news site, walks through the array of advertising options, from direct sales to self-serve. He’ll help you consider what products you might sell, from banner ads to sponsorships, newsletters, contests, social media streams and directories. Learn his advice for ad rates, sales calls and when to collect the money.

This replay is from The Poynter Institute's two-day workshop event, Revenue Camp for Journalism Entrepreneurs, on May 18-19, 2012. You can purchase the replay of this individual session for $29.95 each or buy the training package of all six presentations for $124.95.

What Will I Learn:
  • How to make sure decision-makers know you and position yourself as an expert
  • How to remove obstacles to your sale by providing design services, keeping choices simple and making sure your advertisers see their ads
  • “Do you want fries with that?” How to identify your customer’s needs and create programs around that
Who should take this course:

Journalism entrepreneurs ready to shape their revenue strategy to fit the needs of their business.


Mike Orren

Mike Orren is the principal of Just Be Amazing, a consultancy that helps media companies, retailers and causes with local content, sales and marketing. Clients include, Sourcemedia and CBS Local. Prior, he founded Pegasus News in Dallas Fort Worth, which is the largest independent, single-market, pureplay local news and entertainment site in the U.S. He also has served in senior leadership roles at American Lawyer Media and D Magazine.