Strengthening Journalism Through Social Media: Creating a Social Media Strategy (for Indian Journalists in Kolkata)

Course Overview

Strengthening Journalism Through Social Media: Creating a Social Media Strategy (for Indian Journalists in Kolkata)
This $250 webinar and certificate are FREE thanks to the support of the U.S. Consulate in Kolkata, India. You have to attend this program on location in Kolkata on May 2 at 10 a.m. Indian Standard Time.
Originally Broadcast On:
May 02, 2017
Time Estimate:
90 minutes for the main presentation and questions. Presenters may stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This Webinar was originally broadcast on:
May 02, 2017
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

NOTE: This event is on May 2 at 10 a.m. Indian Standard Time

The Poynter Institute and U.S. Consulate in Kolkata, India, are offering a FREE program for Indian journalists in and around Kolkata, who want the latest insights into emerging technology, innovation and social networks.

Too often, journalists post only links to their most recent content on social media. Let's move beyond that and talk about the strategic use of social platforms — building trust, creating community, responding quickly and measuring success.


This is a live webinar for 50 people who are selected from an application form on this page (see below). Seating is limited to the first 50 people who are selected from the application form. You must physically attend this event. You will NOT be able to view this webinar from your own device.


Library, American Center, 38A, Jawaharlal Nehru Road, Kolkata – 700071, West Bengal, India


The program begins at 10 a.m. on Tuesday, May 2 in Kolkata (Indian Standard Time). Please plan on arriving by 9:30 a.m. The program is free, but travel to the location is at your own expense. To secure your seat, please apply by April 30. The event will end by 12 p.m. Indian time. The presentation will last 90 minutes.

Application Process

  1. Applications for this event is now closed.

Related Certificate

Those who attend the live event in Kolkata will be given access to our Looking East for Digital Champs: Social Media Certification Program, available from May 2 to Aug. 30, 2017. To earn the certificate, you must pass all the assessments in the program.

A similar program is also being offered in Guwahati on May 9. Please see details here.

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Hashtag: #socialIndia

What Will I Learn:
  • How to tell the story of what your brand offers
  • How to effectively moderate conversation
  • How to increase sharing and grow your audience
  • How to measure the success of your social media efforts

By completing the certificate you will learn:

  • Methods of engaging with online communities
  • How to set up consistent social media strategy
  • Best practices to build trust and credibility
  • How other media organizations manage community conversation during breaking news and other incidents
  • Conflict management on social media
  • How to nurture communities you’ve built on social media
  • How to share information with a journalistic purpose
Who Should Take this Course:

This program is for journalists and journalism educators, as well as members of the public who are interested in digital and social networks and audience engagement living in Kolkata or able to attend the event in Kolkata, India.

This project is part of U.S. Consulate General Kolkata grant program called “Looking East for Digital Champs.”

A similar program is also being offered in Guwahati on May 9. Please see details here.

Download a PDF of this flyer

Course Instructor:

Joy Mayer

Joy Mayer, an engagement strategist, focuses on the evolving notion of audience engagement in journalism — how communicators can foster two-way conversations, collaborate with their communities and know who they’re serving and how well they’re doing it. She is a consulting fellow at the Reynolds Journalism and an adjunct faculty member at the Missouri School of Journalism and The Poynter Institute. During 13 years as an associate professor at MU, she created an engagement curriculum and a community outreach team in the Columbia Missourian newsroom and taught Web design and print design.


U.S. Consulate General Kolkata

U.S. Consulate General Kolkata has a preeminent place in the history of American diplomacy as one of the oldest American Consulates anywhere in the world, and the oldest in India. President George Washington, on November 19, 1792, nominated Benjamin Joy of Newbury Port as the first American Consul to Kolkata. With the advice of Secretary of State Thomas Jefferson later the third President of the United States and consent of the Senate, President Washington commissioned Joy to that office on November 21, 1792.