Community Engagement and Future Trends: Lessons Learned from SXSW

This Webinar was originally broadcast on:
October 22, 2013 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Community Engagement and Future Trends: Lessons Learned from SXSW
Originally Broadcast On:
October 22, 2013
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Engaging the community of registrants on-site, as well as the broader online community who follow the event from afar has been the hallmark of the SXSW Interactive Festival.

You don't have to make the trip to Austin to benefit from the lessons of the festival that launched a thousand apps (including catapulting Twitter from a cute status-update blog tool to a firehose of information for people all over the world). Engaging with the community is not as simple as having a website or sending some tweets, of course. There are strategies journalists can employ to foster mutually beneficial community engagement and to avoid community engagement pitfalls.

In this Webinar, you will also have the chance to learn some strategies for getting the most out of SXSW and similar conferences.

What Will I Learn:
  • Community engagement techniques that work for SXSW
  • How to avoid getting defensive in the face of community feedback that feels relentless
  • How to learn from your community
  • How to apply innovation that might come from the community
  • How to handle transparency issues with your community
  • How much attention to pay to what the community wants you to do, and when you should follow them
  • Why journalists attend SXSW
  • What journalism-related sessions are currently slotted for SXSW
  • How to get the most out of non-journalism sessions, and which ones to avoid
  • Tips for pre-SXSW preparation, as well as best strategies for on-site success
Who Should Take this Course:

Journalists, bloggers and anyone interested in journalism and audience engagement.

Course Instructor:

Hugh Forrest

Hugh Forrest serves as the director of the annual South by Southwest Interactive Festival. Scheduled March 7-11, 2014 in Austin, Texas, this event brings together more than 30,000 digital creatives from across the United States. These digital creatives are inspired by five days of panels, presentations, brainstorming, networking, deal-making, socializing, creating, innovating, and fun. Forrest majored in English at Kenyon College in Gambier, Ohio. Before joining the SXSW team, he founded a small alternative publication called The Austin Challenger and wrote for several other newspapers.

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