Journalism Entrepreneurs: Making Money Building Your Business

Course Overview

Journalism Entrepreneurs: Making Money Building Your Business
Seminar Snapshot
Time Estimate:
About an hour

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

Be inspired by the story of paidContent from its beginnings with first two part-time hires to its evolution into four sites and its sale to The Guardian. Learn lessons along the way from Rafat Ali, who founded paidContent and, at the time of this presentation, was weeks from launching his new business, Skift.

Find out why he relishes the words “data” and “dashboard” when talking about his project. Understand why scale matters and how to show your business is scalable. Learn the value of seeing your business as a “product,” not just a collection of stories or a website. His insights could change the way you see your business and set your daily priorities.

This replay is from The Poynter Institute's two-day workshop event, Revenue Camp for Journalism Entrepreneurs, on May 18-19, 2012. You can purchase the replay of this individual session for $29.95 each or buy the training package of all six presentations for $124.95.

What Will I Learn:
  • How incremental growth can help build your business
  • How you can build your project around data that your audience wants and needs
Who should take this course:

Journalism entrepreneurs ready to shape their revenue strategy to fit the needs of their business.


Rafat Ali

Rafat Ali is CEO/Founder of Skift, a travel intelligence startup. He is also a senior advisor to Edelman, helping the large communications firm on strategic content issues. Previously, he was the founder of paidContent and ContentNext, now owned by UK's Guardian News and Media. Prior to that, he was managing editor of Silicon Alley Reporter. He is also the founder of paidContent and describes himself as "Traveler. New Yorker. Global Soul."

Rafat was the Knight Fellow at Indiana University, where he completed his Masters in Journalism, 1999-2000.