Journalism Entrepreneurs: Making Money from Subscriptions

Course Overview

Journalism Entrepreneurs: Making Money from Subscriptions
Seminar Snapshot
Time Estimate:
About an hour

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

Find out whether the site you’re building is one that your audience might pay to read. If your site helps people make money, and could perhaps be deducted as a business expense, you have a chance. Or if your site feeds your audience’s passion for a hobby or avocation, they might pay to read what you have to say. This one-hour Seminar Snapshot shares examples of how subscriptions work for some and consider whether it might work for you.

This replay is from The Poynter Institute's two-day workshop event, Revenue Camp for Journalism Entrepreneurs, on May 18-19, 2012. You can purchase the replay of this individual session for $29.95 each or buy the training package of all six presentations for $124.95.

What Will I Learn:
  • How metered subscriptions can work for select big brands, usually with loyal communities
  • How memberships can work around niche interests, especially sports
  • How to adjust the emphasis of your subscription plan on reach vs. revenue
Who should take this course:

Journalism entrepreneurs ready to shape their revenue strategy to fit the needs of their business.


Jeremy Caplan

Jeremy Caplan is director of education for the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism, where he also teaches interactive and entrepreneurial journalism. He also is a Ford Fellow in Entrepreneurial Journalism at The Poynter Institute and the author of a course at Poynter's NewsU, Entrepreneurial Journalism: Running the Business.


Bill Mitchell

Bill Mitchell, a faculty affiliate at Poynter, previously led the the Institute's entrepreneurial and international programs and, before that, directed Poynter Online for 10 years. Before joining the institute in 1999, he worked as editor of Universal New Media and director of electronic publishing at the San Jose Mercury News.