Audience, Brand, Platform: Making Sense of the Digital Landscape

This Webinar was originally broadcast on:
July 28, 2016 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Audience, Brand, Platform: Making Sense of the Digital Landscape
Originally Broadcast On:
July 28, 2016
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

The world has changed more rapidly in the last 25 years than at any other period in human history, and we're still just scratching the surface of the Information Age.

Whether it's websites like Google and YouTube, social media platforms such as Facebook, Twitter, Snapchat and Instagram or the endless number of mobile apps that grow in number by the day, the internet is now permanently ingrained in all of our lives.

But how do you get the best use of your time online? How do you make the most of the tools and technology without drowning in information?

Sree Sreenivasan, former chief digital officer of Columbia University and The Metropolitan Museum of Art, will show you how to be smart, strategic and sustainable in the digital space.

In this one-hour webinar you'll learn how to build your brand, grow your audience and choose the best tools, apps and platforms. Let one of the premier thought leaders in the world of digital, mobile and social media show you the best practices in digital media to enhance your professional and personal life. And you can follow along in today's session on Twitter at #sreetips.

What Will I Learn:
  • What social media can do for you
  • How to optimize your Facebook experience
  • Twitter tips and tools
  • Best phone apps and browser extensions for 2016
  • How to tap into the power of LinkedIn networking
  • The power of Facebook Live
  • How to create great social media content, a.k.a. #Thumbstoppers
Who Should Take this Course:

Anyone who works in or has a passion for digital, mobile and social media.

Course Instructor:

Sree Sreenivasan

Sree Sreenivasan has served as the Chief Digital Officer of both the Metropolitan Museum of Art and Columbia University, where he was a member of the faculty for two decades. His honors include being named to Fast Company's 100 Most Creative People in Business in 2015, AdAge's 25 media people to follow on Twitter and Poynter's 35 most influential people in social media. He resides in Manhattan with his wife and two children.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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