Making Emotional Connections With Local Audiences Through Design

This Webinar was originally broadcast on:
July 16, 2018 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Making Emotional Connections With Local Audiences Through Design
Originally Broadcast On:
July 16, 2018
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This webinar is FREE for members of the Society for News Design (SND). Watch your member email to get details about the promo code to enroll for free.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Community journalism shouldn’t be limited to special reports and scattered in-depth journalism. It should be reflected in standing elements and visual cues every day. This webinar will show you how to develop templates and design devices that lead to a visual identity as unique as your community.

Join us for a case study of the evolution of The Village Daily Sun from a nondescript, largely wire-based publication into a hyper-local finalist for World’s Best Designed Newspaper. Learn how smart thinking on the front-end can make your design operation efficient without sacrificing the creativity that readers crave.

From agate listings to wire roundups, storytelling of every type offers an opportunity to connect with readers — yet doesn’t need to take a lot of time or effort on a daily basis. No matter what you’re working on or where you’re working from, every designer has the opportunity — and responsibility — to engage their readers. Let’s put the love back into local design!

This webinar is part of a three-webinar series.

  • Secrets of a Successful Newsletter: Lessons from the Lily: July 17 at 2:00 p.m.
  • Planning and Design for the Big Story: July 18 at 2:00 p.m.

If you would like to enroll in all three, email us at for a promo code for a 20 percent discount!

NOTE: This webinar is FREE for members of the Society for News Design (SND). Watch your member email to get details about the promo code to enroll for free.

What Will I Learn:
  • How to develop a simple visual system that reinforces local values and a community focus
  • How to leverage design, type and color in reflecting your readers’ lifestyle
  • How to maximize the print format with intelligent templates and interactive story forms
  • How to sneak local information into non-local features (national briefings, stocks pages, etc.)
  • How to capture what makes your community unique and incorporate that into your visuals
Who Should Take this Course:

Designers, editors or anyone else trying to freshen up a publication's look, engage audiences, or otherwise get a visual kick in the pants.

Course Instructor:

Colin Smith

With a background in urban planning and architecture, Colin Smith has brought a structural eye to news design for nearly 20 years. He has worked as a design leader in newsrooms large and small, including the Kitsap Sun, the Coloradoan, The Salt Lake Tribune and the Arizona Republic. He has been widely recognized for his individual design work and overall redesigns at the state, national and international level. He served almost a decade on the Society for News Design's competition committee and as its contest chair.

Training Partner:

The Society for News Design

The Society for News Design (SND) is an international organization for news media professionals and visual communicators – specifically those who create print, web, and mobile publications and products. Our members art direct, design, edit, report, illustrate, photograph and record video, visualize data – and write code.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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