Headlines that Help Stories Reach Readers (McClatchy July 2016)

Course Overview

Headlines that Help Stories Reach Readers (McClatchy July 2016)
Online Group Seminar

This course is only for McClatchy employees. Please watch your emails for the promo code to enroll in this course for free.

About Online Group Seminars

In an online group seminar, you will gather with other participants in a virtual space, logging in from anywhere, day or night, over the course of several weeks. A faculty member guides the group through new material, moderates discussions and provides individual feedback.

This archived Online Group Seminar was originally available on:
July 26 to July 29, 2016
What Will I Learn:
  • Why writing Facebook headlines is one of the most important jobs in journalism today.
  • Why we can’t write yesterday’s headlines if we want to reach today’s readers.
  • What makes for a good headline in 2016, and how to craft one.
Who should take this course:

This is a private course for the McClatchy Company. It is part of a custom training program from Poynter NewsU. Please watch your email for a promocode to enroll in this course for free.

If you are interested in custom training for your organization, please contact us at info@newsu.org.

Course Instructor:

Andie Coller

Andie Coller is the readership team’s headline expert. Before she came to McClatchy, she served as deputy editor and two-time acting editor of National Journal magazine, where among her other responsibilities she wrote headlines for both the print and online editions. Prior to that, she spent five years sharpening the headlines on POLITICO’s homepage each morning. She has been using the big type up top to sell stories to readers for more than 20 years.

Training Partner:

The McClatchy Company

The McClatchy Company is the third-largest newspaper company in the United States and a leading digital publisher dedicated to the values of quality journalism, free expression and community service.