New Sources of Digital Content

Course Overview

New Sources of Digital Content
Seminar Snapshot
This $24.95 course is being offered free, thanks to the generous support of the American Press Institute.
Time Estimate:
Three hours

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

When someone mentions user-generated content, do you picture hateful comments and crowd-sourcing? Do you find it hard to believe that hundreds — perhaps thousands of talented members of your community are willing and eager to provide you with content, for free? What does syndication mean to you? This Seminar Snapshot will give you a radical new perspective on user-generated content, community contributors and syndication.

Russell Banz, Deseret Digital Media's vice president of products, and Matt Sanders, general manager of Deseret Connect, introduce game-changing models for using syndication and user-generated content. Learn how to integrate user-generated content into your digital platform in a way that provides value to your audience. Examine Deseret Connect's approach to building a network of community contributors of quality content. And understand how syndication works and what it can do for you.

In this Seminar Snapshot, Russell Banz and Matt Sanders talk about new sources of digital-only content and explain how creating such content can increase audience engagement at little or no cost to the media organization.

This Seminar Snapshot contains edited video highlights from a presentation at The Deseret News in Salt Lake City, Utah, during Transformation Tour, a workshop on Sept. 20-21, 2012. The presentation was part of the Transformative Content Strategies workshop, the first in a series of workshops by API and The Poynter Institute.

Find more information and register for other workshops in this series here.

What Will I Learn:
  • How to integrate user-generated content into your media platform — and why
  • How the four models of syndication work
  • How to build a network of hundreds of community content contributors — at minimal cost
  • What motivates people to contribute content to an online news platform
Who should take this course:

Social media editors, online publishers, senior editors, Web producers and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile and product development who want to transform their online media businesses.


Russell Banz

Russell K. Banz is the Vice President of Products for Deseret Digital Media, where he oversees the award-winning products of and, as well as other emerging sites in the DDM portfolio. Russell has served in this position since DDM was organized in October 2009.


Matt Sanders

Matt Sanders is the Director of Deseret Connect, where he oversees the development and delivery of news and media content for the Deseret News and Deseret Digital Media portfolio websites. He joined DDM in June of 2010. Prior to DDM, Matt was Director of Online Instruction at BYU-Idaho, where he oversaw the recruitment, hiring, development, and management of remote faculty supporting the university’s online educational initiative.

Training Partner:

American Press Institute

The American Press Institute advances an innovative and sustainable news industry by helping publishers understand and engage audiences, grow revenue, improve public-service journalism, and succeed at organizational change.