Growing a Nonprofit News Site: Strategies for Revenue and Engagement

This Webinar was originally broadcast on:
May 12, 2015 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Growing a Nonprofit News Site: Strategies for Revenue and Engagement
This $29.95 course is being offered free, thanks to the generous support of the Knight Foundation.
Originally Broadcast On:
May 12, 2015
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Local and nonprofit news organizations are helping to fill a void in state and local reporting left by cutbacks from legacy media organizations. However, developing sustainable business models continues to be a challenge for many of these organizations.

A recent report produced by Knight Foundation tracking the sustainability of nonprofit news organizations highlights new methods for outlets looking to engage audiences and grow their revenue streams. The report is the third in a series of studies tracking the progress of nonprofit news organizations released by Knight Foundation since 2011.

What Will I Learn:

This Webinar will provide important information for news organizations and foundations, including:

  • An exploration of emerging trends in nonprofit news arena in the last five years.
  • A look at replicable practices in audience engagement, revenue growth, and organizational development from the most successful news outlets.
  • Insights into the future sustainability of nonprofit news organizations.
Who Should Take this Course:

News organizations, journalists, foundation staff, anyone interested in the future sustainability of local and nonprofit news.

Course Instructors:

Jonathan Sotsky

Jonathan Sotsky is Director of Strategy and Assessment at the John S. and James L. Knight Foundation. Sotsky manages grant evaluation projects and learning initiatives across the foundation, applying insights drawn from programmatic impact to support ongoing foundation strategy.

Previously, Sotsky worked as a consultant at Mission Measurement, a social sector strategy and impact measurement firm.

Marie Gilot

Marie Gilot is Program Officer for Journalism at the John S. and James L. Knight Foundation. She joined Knight in September 2012. She makes grants to institutions such as newsrooms, journalists' organizations, and journalism schools.

Gilot is experienced in both journalism and nonprofit management. Most recently, she was the publisher of Newspaper Tree, a nonprofit journalism project in El Paso, Texas.

Training Partner:

Knight Foundation

The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote community engagement and lead to transformational change.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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