Getting Off the Beaten Path: Opportunities for Journalists in Marketing

Course Overview

Getting Off the Beaten Path: Opportunities for Journalists in Marketing
Originally Broadcast On:
May 17, 2018
Time Estimate:
One hour for the main presentations and questions. Sometimes presenters stay longer to answer additional questions from participants.

This webinar is $11.95 for members of the American Copy Editors Society (ACES). Watch your member email to get details about the discount. Save 20-25 percent off the full price of this course and more by becoming a Poynter Prepared Member. Learn more and join now.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This Webinar was originally broadcast on:
May 17, 2018 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Our industry is in a time of rapid change but also great opportunity. By circumstance or design, journalists are looking to flex their skills in new ways and conquer different challenges. Marketing offers diverse options for writers, editors, designers, and photojournalists – whether you’re a veteran or just starting out.

You can work:

  • For a corporation, agency, independent shop or on your own
  • In health care, sports, philanthropy, fashion, academia
  • In an office, on the road or at home
  • Downtown or in the suburbs

We’ll talk about job opportunities and creating marketing content – what’s unique and what’s universal.

What Will I Learn:
  • What job opportunities exist for journalists in marketing
  • Common experiences transitioning to marketing from the newsroom and other communication jobs
  • What life is like in a marketing department – structure, platforms (i.e., print, digital, social), day to day assignments and big projects
  • Resources of learning more and finding jobs
Who Should Take this Course:

New or experienced journalists interested in using their skills for full-time, part-time or freelance opportunities in marketing.

Course Instructor:

Maisha Maurant

Maisha Maurant is manager of the Communication & Creative Services team and chief corporate editor at Health Alliance Plan of Michigan. She leads a team of strategists, writers and graphic designers. She also sits on the System Patient Education Council of Henry Ford Health System. In addition to creating marketing content, Maisha is responsible for employee engagement strategies and communications. She also manages HAP’s corporate brand standards and quality assurance processes. Recently, she was chief of content for HAP’s website redesign.

Training Partner:

ACES: The Society for Editing

ACES: The Society for Editing is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

The organization is an international members’ alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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