Journalism Entrepreneurs: Planning and Making Money From Events

Course Overview

Journalism Entrepreneurs: Planning and Making Money From Events
Seminar Snapshot
Time Estimate:
About an hour

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

Build huge momentum around your brand and its product with events. Learn how to plan and carry out events large and small, and why you need both. “Signature” events might attract 500 people and sponsorships of $1,000 or more. Meetups draw half that crowd and are lucky to break even, but serve another purpose. With the help of a budget spreadsheet (provided), you can project the costs and revenues from your events and plan for success.

This replay is from The Poynter Institute's two-day workshop event, Revenue Camp for Journalism Entrepreneurs, on May 18-19, 2012. You can purchase the replay of this individual session for $29.95 each or buy the training package of all six presentations for $124.95.

What Will I Learn:
  • How to make a sliding scale for ticket prices to attract the types of people, and segments of your target market, that you want to attend
  • How to create sponsorship packages that motivate those who want to reach your audience to “level up” for more exposure and value
  • The importance of sending out event surveys after your event and do a social media review to identify trending topics and top users
Who should take this course:

Journalism entrepreneurs ready to shape their revenue strategy to fit the needs of their business.


Rebecca Lovell

Rebecca Lovell is the chief business officer of GeekWire — overseeing advertising, sponsorship and other business initiatives; organizing and running GeekWire events; and developing creative new ways for GeekWire to better serve the Pacific Northwest technology community. She also contributes an entrepreneurial advice column, called “Lovelletters.”

Rebecca is a Seattle native and life-long geek turned entrepreneur enthusiast.


Chris Seper

Chris Seper is a digital media entrepreneur who started and leads MedCity Media, which publishes MedCity News is the destination portal for innovation coverage and B2B insight in the life sciences and healthcare, gathering the best collection of C-level executives, entrepreneurs, investors and others stakeholders.