Podcasting for Everyone (July 2017)

Course Overview

Podcasting for Everyone (July 2017)
Online Group Seminar
Time Estimate:
The content of this course unfolds over four weeks. There are four scheduled meeting times of one hour per week. The rest of the content is asynchronous, so you'll be able to learn on a schedule that works for you. To get the most out of this course, the minimum time commitment each week is about five hours.

Poynter Prepared members can save 20-25% on this course and all Poynter training. Learn more and join now.

This online group seminar is not currently accepting applications.

About Online Group Seminars

In an online group seminar, you will gather with other participants in a virtual space, logging in from anywhere, day or night, over the course of several weeks. A faculty member guides the group through new material, moderates discussions and provides individual feedback.

This archived Online Group Seminar was originally available on:
July 7 to August 4, 2017

Podcasting is, essentially, radio on demand. But with the means of production reduced to a voice recorder on a smartphone, a basic sound editing program, and a web hosting service (for as little at $15/month), everyone can now be a broadcaster — no radio station required and with worldwide distribution — for next to nothing.

If you are a budding journalist, a seasoned pro, an editor or news director with a team of amateurs and veterans, a business owner who could use promotion, a public relations specialist who works with businesses or just someone with a real passion for a topic — there’s really no reason not to launch a podcast.

With a virtually unlimited reach, podcasts broad and specific can find an audience with targeted social media promotion and — if your podcast is engaging, relatable and informative, and it follows the basic rules of broadcasting — you’ve got a real shot at attracting an audience without any additional help.

And there’s the rub. While the means of delivering radio broadcasts have changed with the arrival of podcasting, the same rules that make for engaging, relatable and informative broadcasting remain the same. Your podcast has a better chance of attracting and keeping listeners if you know the rules that radio laid out long ago.

And that’s what you will learn in this course, along with how to interview effectively, how to edit and produce a great sounding podcast, how to find and upload your work to a podcast hosting service, how to get that podcast on iTunes and other podcasting services and how to effective promote a podcast on social media.

Just add your great idea and your passion, and you will be podcasting in four weeks.


  • Week 1: The World of Podcasting - Monday, July 10, 3:30 p.m. Eastern
  • Week 2: The Art of Interviewing - Monday, July 17, 3:30 p.m. Eastern
  • Week 3: Producing a Podcast - Monday, July 24, 3:30 p.m. Eastern
  • Week 4: Distribution and Promotion - Monday, July 31, 3:30 p.m. Eastern

What Will I Learn:
  • What podcasting is and where it came from
  • How podcasting works
  • Why podcasting isn’t just audio storytelling
  • The interview – the most popular podcast form
  • The four rules of conducting an engaging interview
  • How to choose a topic for a podcast
  • How to put a podcast together through digital editing
  • How to effective market a podcast through social media
Who should take this course:
  • Journalists who want their work to promote their work and want it to go further than its primary outlet
  • News outlets — digital, print and broadcast — that want to promote their product and expand their reach
  • Public relations specialists who want to help clients get their message out to targeted and new audiences
  • Anyone who has a passion for a topic and would like to explore and share that passion with a larger audience
Course Instructor:

Craig Kopp

Craig Kopp is general manager of WMNF-88.5 FM in the Tampa Bay area. Craig has been a broadcaster and writer for over 40 years, with experience in radio, TV and print. Just since 1986, Craig figures he has conducted 10,000 interviews. During his days as a TV film critic and feature writer, he sometime did twelve 5 minute interviews a day. That’s where he began to hone his ideas on getting the most out of one of the reporter’s most important tools – the interview.