Shaping Your News Product to Fit the Market

This Webinar was originally broadcast on:
February 28, 2013 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Shaping Your News Product to Fit the Market
Originally Broadcast On:
February 28, 2013
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Bringing an idea to life as a product or business is only the first step toward entrepreneurial success. Adapting that original idea to meet the constantly changing demands of the market takes discipline, planning and dedication to a process of measurement and learning.

In this Webinar, find out how important it is to execute an idea well and make your product fit the market. Learn to recognize the needs of your market and make something that people want. Also go through five steps to measure the success of your product in the market.

This matters to entrepreneurs launching a new company or a new product, but is equally important for anyone working within a larger news organization looking to launch new features, new products or new brands.

What Will I Learn:
  • Learn how ideas are cheap, execution is everything
  • How to make something people want
  • The difference between functional, personal and social "jobs to be done" for customers
  • 5 steps to find "product-market fit"
  • The secret to continuous innovation
Who Should Take this Course:

Entrepreneurs or anyone interested in developing a news startup who is looking for strategies to grow audience and revenue. Reporters, editors, producers, bloggers and others – whether in a news organization or working independently – who are looking for some business know-how.

Course Instructor:

Mark Briggs

Mark Briggs is director of digital media at King 5 TV in Seattle and the author of Entrepreneurial Journalism: How to Build What's Next for News, published by CQ Press. He also is a Ford Fellow of Entrepreneurial Journalism at The Poynter Institute and is the editor of the blog Journalism 2.0. He is the instructor for several courses at Poynter's NewsU, including Becoming an Entrepreneurial Journalist: From Idea to Implementation, Entrepreneurial Journalism: Revenue and Marketing and Innovation at Work: Helping New Ideas Succeed.

Technical Requirements:

This Webinar contains audio. Please adjust your headphones or speakers.
We strongly suggest viewing our Webinars with a wired connection.

  • Flash Player - Adobe® Flash® Player 10.1 or higher
  • Browsers - Mozilla Firefox 2 or higher; Safari 2 or higher; Google Chrome (any version)
    Windows users can also use Microsoft Internet Explorer 6 or higher
  • Bandwidth - 256Kbps (512Kbps recommended)

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