How News Organizations Can Make The Most Of Snapchat

This Webinar was originally broadcast on:
April 30, 2015 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

How News Organizations Can Make The Most Of Snapchat
Originally Broadcast On:
April 30, 2015
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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Snapchat is a mobile app that allows you to take photos and videos, add text, emoji and drawings and then set them to vanish in seconds. It can also be a way to build a narrative by combining these elements using Snapchat Stories. The New York Times' Nick Bilton described himself as "borderline obsessed" with Snapchat Stories, saying that the social network gives the user a "real" snapshot of a moment or a person, rather than a carefully selected or edited view available on other social networks. The majority of Snapchat users are between 13 and 25, so there’s tremendous value for newsrooms in this blink-and-you-miss-it messaging.

Let’s start with the basics: what Snapchat is, how to use it and how to create a Snapchat Story. From there, let’s talk Snapchat strategy: what kind of place will Snapchat occupy in your newsroom? What makes a project a Snapchat project as opposed to an Instagram, Tumblr or other social media project? What makes a Snapchat Story successful, and how do you replicate that success in new and interesting ways that translate back to boost your newsroom and engage with your audience in a different way? And why do you sink time into something that vanishes?

We’ll parse the ins and outs of bringing Snapchat into a newsroom, including examining opportunities for user-generated content and further reporting on the medium.

What Will I Learn:
  • How to use Snapchat (and create a Snapchat Story)
  • How to build an audience on Snapchat (and measure its growth/worth/what does it all mean anyway?)
  • How to talk to your newsroom about Snapchat
  • How to use Snapchat for citizen journalism projects
  • How to use Snapchat for reporting/original content that will live off Snapchat
Who Should Take this Course:

Community managers, digital editors, social media pros and reporters who want to experiment with social storytelling on a platform of the people

Course Instructor:

Julia Carpenter

Julia Carpenter is a digital audience producer at The Washington Post, where she pilots strategy for Tumblr and Snapchat and works with user-generated content in the national and politics sections. She’s on the social medias (all of them) at juliaccarpenter.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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